We spend a lot of time just scrolling through social media. An average person spends about 135 minutes scrolling through social media. Brands that use social media marketing for promoting their products/services are doing it right! Instagram is the most used and the fastest growing social media platform. A lot of profits have reaped for social media users.
Here’s a list of brands who did it best in the year 2018. These social media campaigns truly had a lot of impact on the masses.
- When Wendy’s trolled McDonald’s
Wendy’s is a much smaller brand than McDonald’s is. But it did not step back when it saw a chance to troll McDonald’s over a broken tweet. Wendy’s humanized its brand and it is fun for the users whenever a brand does so. Despite McDonald’s being a gigantic brand, the digital marketing strategy of Wendy’s (the dwarf one) was to whip McDonald’s on social media. Here is how it went.
Why did the campaign work?
Simply, social media marketing is no joke; just like a competition for everyone. The competition between two of the most fast-growing companies is delivering us entertainment for they are giving their brands a human side.
- Eggo’s Campaign
We all know about the show ‘Stranger things’. There was this episode in which Eleven displayed her love for Eggo’s and all we could do is, relate. Kellog’s saw the opportunity and stood ready with its tools to go on social media and let the world know! Eggo’s got a comeback by none other than Netflix and one of its most famous shows, what could be more better? Their social media team immediately jumped on the hashtag following stranger things and brought an epic comeback for Eggo’s. Here’s how smartly the team played it:
Why did the campaign work?
Getting a free plug from Netflix is a big deal for starting a social media campaign. Sometimes it’s all about seizing the opportunity and coming back bigger. Although Eggo’s lost its thunder way back, the social media team did a good job bringing the brand back into action.
- KFC’s herbs and spices
Remember when the digital marketing strategy of KFC became ‘a secret ingredient’ and we used to sit and whack our heads thinking what the secret ingredient could be. Well, it’s no more a secret. Just recently KFC did a weird thing on Twitter and started following 6 guys named ‘Herb’. Also, they started following the original Spice Girls. People started to notice this and started to find a crack of what could it be. One guy then discovered that KFC uses 6 herbs and 5 spices to make its products and there was no secret ingredient. Well played KFC!
Why did the campaign work?
KFC played it well whenever it came to social media marketing. The USP of KFC is how the team thinks of innovative ways to amuse people. First, they made people think their brains out about the secret ingredient, turns out there was none?
In conclusion, all these brands have an amazing social media team and they’re rocking it. Besides these, there were brands like Spotify, Intuit, etc who were strong in the game. #MeToo was the finest example of what broke out the internet.
