Whether it is brunch, business or beach, we are all pondering, if it’s gram-worthy. It is indeed the social networking platform of the jiffy.

Owned by Facebook, Instagram couldn’t be more relevant for brands, as the ocular platform swanks with over 1 billion monthly users. Well, also making it an imperative tool in the modern marketer’s toolbox. In fact, 80% of users follow brands on Instagram, as per Ad Espresso. Which is huge! 

But hey, here’s more to what makes the app, the best social media platform for marketers! And we at The Social Lions, make sure that you leverage the most out of it. 

Instagram has more than 500 million daily active users. And by subsuming more creative, detail-oriented options like IGTV and stories, it has made headway in a marketer’s effort in reaching out to that mammoth audience! While, also the popularity that the Story Highlights fortifies, is hard to ignore. Particularly given their incorporation with Facebook’s Ad Manager, facilitating the expansion of your Facebook campaigns across Insta as well. Hence, to hit the nail on the head, marketers can bring into play the ’24 hour span’ story and a fascinating highlight into place, of course with the hint of top-notch content! 

The fact that millennials are using Instagram more than any other social platform, or to be precise, 53% of the users are between the range of 18-29 years. As a leading digital marketing agency in Mumbai, it becomes our job to make sure we expand your business here.  Well, for others aiming to shell an impact on the younger audience, this makes an amazing option in terms of brand awareness and engagement. All it takes is a visually appealing content. How Uncomplicated with some damn stiff competition!

Instagram also pulls the sight of the highest ad-management rate of any other social media platform. Hence, cutting in on a larger strategy of the marketers. IG’s sponsored ads get a ton of referral traffic and lead. While it was all started by high-end fashion and fitness brands, and today has managed to lay its roots down to education, toys, and even plants. 

The engagement rate being 15 times more than that of Facebook and 20 times more than Twitter,  has done wonders for marketers. The gram, being a voluminous depiction dictionary, via both pictures and videos. Let your brand share its story, address and reinstate the trust of your audience also through live chats. What on this earth, can be more alluring? (given the texture is fine)

Social media and social media agencies are seemingly giving businesses a more humanized appearance. While, as marketers, we need to keep a tab on where our customers are. If gen zers are spending more time on Instagram or Snapchat, we as a leading agency will help you build a brand persona on them. Also, hang on the visual search wave is about to knock on the door. Are you already meticulously building your presence? Let us help you today for a better tomorrow.