Are you thinking about how to take your business to the next level by implementing new digital marketing strategies? Well, this is the right time to think about effective digital marketing tips which will help you to reach the next level in your business. Artificial Intelligence (AI), greater mobile usage and Lower internet cost are the three important factors that shaping out the digital marketing scenery.

Now it is time to think about how can improve your digital marketing in 2020? Here are the top 5 effective tips that can create a big bang in your business.

• Engage authentically

Most of the digital marketing firms create effective ideas to boost audience engagement. Engaging with an audience is very important to build trust and loyalty. Be active on social media, reply to the messages as fast as possible and start a real conversation with your audience. These are the key factors that help you to grow your audience. Making discussion through comments is even more important.

• Make use of a social media calendar

In your day-to-day busy schedule sometimes you might end up posting on social media just because you haven’t done for a while since your last post. Making use of a calendar will help you to plan your activity. This is one of the important tools that help you to stay in the top position of your social media marketing. By using the calendar you can post consistently on social media and you can plan activities related to the key even in your business. Note down all the festivals/happenings in your business and other upcoming events or upcoming products and services. Plan everything about when you want to post and what you are going to post; on which platform and the format of the video, text or photo. You can also leave a room for live streaming.

• Make use of google my business

This is one of the wonderful products of Google that claims and keeps your Google listing up to date. Through Google my business you can easily manage your business listing on the Google search and maps. This will help with your local SEO and in the dashboard, you can edit about the opening and closing hours, reviews, videos, FAQs, etc. With Google my business you can create posts about what is new in your business, upcoming events, and offers. If you are still confused about using Google My Business, get in touch with one of the best digital marketing agencies in Mumbai- The Social Lions

• Think about your audience

It is really very important to think about your audience, of course, when you are trying to reach your audience through social media platforms. Find the answers to the following questions regarding your audience: Who are they? What are their requirements? What are the problems and questions they have with your current product and services? Instead of using social media platforms to send the sales messages to make the use of catchy content that educates and inspires your audience about your products and services. Think more about who your customers are and their requirements and create useful and relevant content. Understanding your audience and identifying their requirements and challenges are the key factors of content marketing. Effective content is very important to become successful in online marketing.

• Check your analytics

Using the in-build analytics on each stage will help you to make better decisions. Twitter analytics, LinkedIn page, Facebook insights, and Instagram insights. Check these social media platforms to see which content of your business is popular among the audience and find out about the people who follow your business. With the help of Google Analytics you can easily find out the information about your visitors such as their location, how they found your page, impact of the social media activities and which pages are popular, etc.Follow these five tips to make big differences in digital marketing. The Social Lions is the best digital marketing agency in Mumbai. We hold expertise in Social Media Marketing, Search Engine Optimization, Content Writing, Design Making and many more. Follow us on all our social media platforms for more such tips!