How to Grow a B2B and B2C Audience on LinkedIn

LinkedIn has grown from a small professional networking site to a massive global force in a relatively short period of time. Marketers have been trying to crack the code for B2B and B2C success since the beginning of time.

Yes, there is a way to open the floodgates of opportunity. The standard LinkedIn advice is insufficiently detailed: 1) Sign up. 2) Participate. 3) Generate leads. What?! So, how do you generate leads?

Sure, you might catch a few falling leads by accident, but to truly win, you need to do your own prospecting, LinkedIn style. How do you sift through the crowd of job seekers to find qualified people with whom to do business?

In this blog, we’ll go over five B2B tips and five B2C recommendations to help you make the most of LinkedIn as a marketing tool.

Business to Business Marketing (B2B)

1. Convert your business page into a lead generation page

Leads do not simply fall into your lap. You are employed by them.

The most effective method is to convert your business or company page into a lead generation page. This is a 180-degree turn from the typical company page, which displays basic company information and facts.

Structure your company page so that it leads to a conversion action. The conversion action is a click-through to your website, which can be found in the company description or in your recent updates.

2. Design a Showcase Page

LinkedIn created company showcase pages to promote individual brands that are extensions of the company.

Showcase pages are ideal for segmenting your inbound LinkedIn traffic. If you can develop a business unit that is directly tied to a certain target audience, you can create a Showcase page.

From your company page, go to “Edit” and then “Create a Showcase Page.”

In order to generate more leads, showcase pages were designed exclusively for B2Bs.

“Creating a Showcase Page makes sense when you want to showcase a brand, business unit, or organisational endeavour,” according to LinkedIn. These pages are created to help you build long-term relationships with a certain target audience.”

A Showcase Page should be dedicated to a single consumer segment and contain material that is relevant to them. Your Showcase page now features a larger header image, more above-the-fold update postings, and more opportunities to link back to your company. In this manner, it varies from company pages in numerous crucial aspects.

3. Make use of Advanced Search

The advanced search option on LinkedIn is a great method to find the exact type of person you’re looking for.

Click the search people icon and the advanced option from the LinkedIn header menu.

Even if you don’t have an upgraded LinkedIn membership, you have a great filter to help you narrow down your search.

The most powerful feature of Advanced People Search is the centre column, which allows you to narrow your search by location, current company, industry, previous company, school, profile language, and nonprofit interests.

4. Save your searches

You’ll want to save your work after creating a highly specific and targeted search.

Saved searches allow you to remain active in your prospecting. You’re aware that generating B2B leads isn’t a one-time event. To keep a steady sales pipeline, you must maintain consistency.

Look for the “Save search” option in the upper right corner of your advanced search results.

Keep in mind that you can only save three searches without upgrading your subscription.

5. Search Groups 

Searching for people is a very detailed and granular method of finding leads. It’s a great strategy, but there’s another: groups.

Searching for groups, joining these groups, maintaining some level of activity in these groups, and nurturing leads in this manner is a great way to find blocks of leads.

Simply conduct a group search using relevant keywords.

Although group searches do not have the same advanced features as people or company searches, you can narrow your search by relationship level, category, and language.

Look for groups that have the following characteristics:

Highly relevant: The group should be a near-perfect match for the target demographic you’re looking for.

Active: LinkedIn ranks groups based on their level of activity, so all you have to do is look at how active they are in the search results. Choose groups that are “active.”

Medium size: There is no such thing as an “ideal size” because it depends on the nature of your business and niche. Remember that you don’t want to get lost in a large crowd where no one will notice you. You also don’t want to join a group with too few members to make a difference. LinkedIn allows you to join up to 50 groups, so choose wisely.

Business to Customer Marketing (B2C)

1. Promote Organic Content in Simple Terms

To begin, keep in mind that you must create new content for newsy posts, blog posts, case studies, sales, and so on, and promote it on LinkedIn. According to the top social media service providers in India. You can also promote links by repurposing popular content from other social media platforms.

Because LinkedIn is primarily a professional platform, you can experiment with creating content that is most needed by users when they want to unwind and browse social media.

Also, try to include videos and other eye-catching visual elements in your posts to increase engagement.

To fuel smooth bridging, use simple and clear language rather than marketing jargon. You can drive a lot of traffic to your website this way.

2. Connect and Engage in Order to Raise Brand Awareness

LinkedIn is all about making valuable brand connections. So, for effective B2C marketing, leave thoughtful comments on other people’s posts and reshare them.

Look for influencers and other people with whom you want to align your brand and engage with their posts. This way, you can also increase engagement on your posts.

Get as social as possible on this platform and interact with the content to make yourself known to your target audience. Create strong user relationships to increase brand awareness.

3. Make Use of Well-Researched Hashtags

Hashtags are essential for connecting with the majority of people outside of your network. As a result, use hashtags to organise the content and create links. The best social media marketing agency in Mumbai and around the world has also placed a premium on this.

The hashtags should be well-researched and relevant to your company. So try to use them to improve labelling, marketing, and success.

4. Tag Brands and Connections

It is critical that you tag the people you mention on LinkedIn whenever you post something. Many marketers appear to overlook this step, but make certain that you do not.

Tagging ensures that your post appears in the feed of the person you’ve tagged. So, for increased reach and engagement, tag relevant people and brands in your posts.

5. Discuss Topics and Seek Opinions

It’s invaluable on LinkedIn to create resources for discussions and ask questions to drive engagement among the links.

To facilitate this, brainstorm a lot and post a lot of intriguing and open-ended questions. This will assist you in starting conversations with your contacts.

The questions can be pretty direct about how your product and service are used in the lives of your customers. To encourage engagement, you can also present some creativity while posting, such as storytelling.

As previously stated, LinkedIn may not be as cool as the other social media platforms, but recent data suggests that engagement on the platform is improving, and there are lots of opportunities to interact with relevant audiences if you get to know it.

By following these tips and enlisting the help of a digital marketing agency, you’ll be well-positioned to develop a more effective, beneficial LinkedIn strategy, regardless of the industry you’re in.

Contact The Social Lions Today.