Social media video content is increasingly becoming a valuable asset for building your audience and telling your brand’s narrative.
With an ever-expanding number of video capabilities on various platforms, there’s never been a better moment to start making high-quality social media videos.
Discover our top five video tips for increasing engagement and connecting with your audience.
The Significance of Video on Social Media
If you’re on Instagram, TikTok, Twitter, LinkedIn, or even Pinterest, video content has become an increasingly important element of the in-app experience.
Why? Since video content is more attention-grabbing (and intriguing) than static photos.
In most instances, the longer a person engages with a piece of content, the more probable it is that an algorithm will promote that item to a larger audience.
This clarifies why videos on Instagram create more engagement than just about any other sort of content – and why tweets containing video receive 10x the engagement on Twitter.
On social media, there are four basic forms of video content:
- Stories: Stories are short-form videos that vanish after 24 hours. Stories are available on Facebook, Instagram, Twitter, Pinterest, and LinkedIn.
- Short-form video: On Instagram Reels, short-form videos are popular. These videos can range in length from 5 seconds to 1 minute and are frequently auto-replayed.
- Long-form videos: Long-form videos may be uploaded on Instagram via IGTV, as well as on YouTube, Facebook, and LinkedIn. Long-form videos are often longer than one minute.
- Live streams: Live streams are unscripted videos that are transmitted in real-time. There are variations on Facebook, Instagram, YouTube, and LinkedIn.
In order to interact with your audience on a deeper level, you must incorporate video into your social media approach.
And, while video production may appear to be a large job, you don’t necessarily need a large budget to generate video content for your company.
In truth, we all carry a powerful video instrument in our pockets: our cellphones.
Social Media Video Tips
Here are five tips that any artist or brand should keep in mind while generating video content for social media:
Tip 1: Capture High-Quality Footage
With the increasing popularity of video on social media, both consumers and platforms want high-quality content.
In fact, Instagram just announced that the Instagram Reels algorithm will deprioritize fuzzy, low-resolution films. The good news is that you can shoot high-quality content on your smartphones from the comfort of your own home.
Here are some things to consider while producing social media videos:
- Lighting: For brighter, smoother videos, use a powerful lighting source such as recording near a bright window or purchasing an inexpensive ring lamp.
- Audio: Make sure you record in a silent place with good acoustics. This may be accomplished by placing equipment and soft materials in the space to dampen sound and eliminate echo.
- Stability: When recording your social media videos, use a tripod, phone stand, or stack of books to avoid wobbly footage.
- Smartphone: Capture video clips directly from your smartphone. Remember to clean your lens before recording!
Tip 2: Begin with a Sturdy Hook
The initial couple seconds of your video are critical; if they don’t grab a user’s interest, they’ll swiftly move on. A good hook is the most effective approach to capture the attention of viewers.
A great hook teases the topic of your video. You might begin with an interesting inquiry or a key takeaway.
Tip 3: Build a Clear Flow
The greatest social media videos have a distinct beginning, middle, and conclusion.
The formula of threes is one of our favourite flow ways for memorising this pattern. You may be clear and succinct by structuring (and restricting) your movie to three suggestions or portions. Viewers are more inclined to join the conversation, write a comment, or share the video with their followers if they can easily follow it.
Tip 4: Make Your Face Visible on Video
Including yourself in your social media videos might be a significant growth hack.
Why? It builds trust with your audience and can drive involvement through comments, likes, and shares.
Tip 5: Include Text or Subtitles
Subtitles and text not only make your movies more accessible to individuals who are deaf or hard of hearing, but they also allow viewers to participate even if the sound is turned down. While some networks, such as Facebook, IGTV, and YouTube, create automated subtitles, others, such as Instagram Reels, require you to add text manually.
They are, nonetheless, simple text editing tools. To build consistent branding on your social media videos, utilise the same typeface, colours, and design for each video.
Contact The Social Lions, a digital marketing agency in Mumbai, to learn more about such mind-blowing tips and tricks for your brand’s video content.
