Every firm has a brand identity that determines how the organisation is perceived in the public eye. Consider brand identity to be an outgrowth of a company’s ideals. Businesses that provide a consistent and real brand identity will gain customer loyalty and stand out in a sea of competition.
Continue reading to learn how to create a strong brand identity and how it can help your firm establish itself as the leading expert in its field.
Brand Image vs Brand Identity
Despite the fact that brand identity and brand image are sometimes conflated, the two are extremely different.
The brand’s identity is how it wants its customers to see it.
On the other side, brand image is the customers’ perception of the brand as a result of their interactions with it. It is frequently derived from the brand identity, although it is not always the same or comparable, as the brand has little or no control over the brand image.
- When people contact your business, they form opinions about you based on your brand.
- Your logo, colours, content-language, and the overall look and feel that identify you to your customers are all part of your brand identity.
Why You Need a Brand Identity to Grow
Following that, we’ll go over some of the reasons why you need a strong, recognisable brand identity to grow your business.
- More People Will Be Aware of Your Company
One of the most obvious reasons that businesses require branding is to help them become more visible. Your logo design and colours are two of the most important factors in making your brand easily identifiable.
People will notice your business much more if it has a strong brand than if it does not have one. A company that lacks cohesive branding is unlikely to remain in the minds of customers for long.
2. Branding Can Assist in the Growth of Trust
One of the most important things you can have as a business is the trust of your audience, but this isn’t always easy to achieve. A company that lacks key branding elements will have a much more difficult time gaining people’s trust.
Many of us expect to see branding when we look at businesses in any industry, and the absence of this could be interpreted as a red flag by some. You have very little to show for your business if you don’t have branding.
If you had to choose between a company that has clear, professional-looking branding and one that hasn’t, you probably know which one you’d trust more.
Branding allows you to demonstrate to potential customers that you are a well-established, credible company. You can use this to tell people right away what they can expect from your company. This is an investment your company is making in order to improve itself, and potential customers will notice that you worked hard to create your brand.
3. A strong brand identity can boost revenue.
Without advertising, your company will not be able to grow very far. Advertising and branding go hand in hand. If you want to improve your business’s advertising, you must first work on developing a brand.
When advertising your company, you want everything to be consistent and to reflect your company’s identity and values. This can be difficult if you haven’t taken the time to develop your brand. If you advertise without strong branding, you’re missing out on a lot of great opportunities to create an effective campaign. When everything is tied together, incorporating branding into your advertising will help increase brand recognition.
4. It’s Beneficial to Your Employees
Branding has value both inside and outside of your company. Of course, you want your employees to enjoy coming to work for you and to feel like they’re part of a team. A company with strong branding will find it easier to persuade employees that they are a part of something bigger than just a job.
In addition to branding that can help attract new customers, you should also invest in branding that can keep your team motivated. This includes not only small details like branded apparel and merchandise but also the overall appearance of your office space. If you can motivate your employees by instilling a sense of unity in them through branding, you may end up with fantastic results all around.
Branding fosters customer loyalty.
You don’t just want customers who recognise your brand and use your business once — you want customers who return again and again. You can give your brand a more human side with good branding, which your customers will relate to more than a company that is strictly all business.
You can use branding to appeal to people’s emotions and make them feel more connected to your company in a variety of ways. Branding allows you to develop relationships with your target audience, which can eventually lead to them becoming loyal customers. You can build a brand that people care about and put yourself ahead of competitors who aren’t taking advantage of this.
The Elements Of Brand Identity
A brand’s identity helps it stand out from the crowd. It consists of distinguishable brand elements that are used to promote the company. The brand name, logo, and tagline are all important components of a brand’s identity, but they are not the only ones. It encompasses all of the visual and non-visual elements that contribute to the brand experience.
Visual Elements
- Brand Name: A brand name is a name chosen by the brand strategist to identify and differentiate the offering from others.
- A logo is a textual and/or pictorial symbol that represents a product or service, and a tagline is a short memorable description that succinctly and clearly communicates the brand message.
- Brand Typography Style: Typography is the art and style of arranging letters and text in a way that is distinctive to the brand.
- Colour Palette: A colour palette is a collection of colours that a brand uses in its marketing materials.
- Imagery is the collection of distinct images and visuals used by a brand to communicate its brand message.
Non-Visual Elements
- Brand Personality: The set of human traits/characteristics assigned to the brand is referred to as its brand personality. The visual brand identity elements and customer interaction contribute to this personality.
- Brand associations are items other than the brand that the customer believes are associated with the brand. These include well-known individuals, partner brands, and so on.
- Brand Voice: The consistency in the selection of words, the attitude, and the values of the brand when addressing the target audience or others is referred to as brand voice.
Final Thoughts
As you can see, your company’s brand identity is crucial. When you put in the time and effort, it can yield tangible results.
And, while some entrepreneurs may still disagree, it is undeniably something that can be effectively tracked with the right resources.
When properly tracked, you’ll be rewarded with precise insights into previous campaigns, which you can use to make better marketing decisions in the future. To know more, contact The Social Lions. We are a digital marketing agency in Mumbai that solves all your marketing needs.
