WhatsApp has made it easier for companies to increase their use of the messaging service. Both WhatsApp Business and WhatsApp Business API get the job done, but what’s the difference? And which one is best for your company? Read to know more.
WhatsApp Business was established by WhatsApp, the world’s largest messaging network, to help companies sell and communicate with their consumers more effectively. While this strategy works for small businesses, it doesn’t work for larger corporations.
For this reason, WhatsApp launched the WhatsApp Business API for medium and large organisations. The communication platform is intended to assist you both commercially and personally. Knowing the differences between WhatsApp Business and WhatsApp Business API, on the other hand, might help you decide which one is best for your business.
What are the key differences between WhatsApp Business and WhatsApp Business API?
WhatsApp Business –
- Local company owners will find this useful.
- Small and medium-sized businesses or companies will benefit from this.
- Responses that have been pre-programmed or are sent quickly
- Labels for conversations
- Set a message for when you are not available.
- Hours/profile of the company
- Use with a special app
- There is no connection to other systems.
- API access is not available.
- Access is limited to one individual.
WhatsApp API for Business –
- Suitable for small and medium-sized enterprises
- Connect to other systems
- Access is only provided through a reputable source.
- Business profile that has been verified
- Notifications sent in bulk
- Make use of your own CRM (no app)
- Make use of automation.
What is WhatsApp Business exactly?
WhatsApp Business is a platform created by the WhatsApp team that is primarily targeted at small and medium businesses. Because standard WhatsApp lacks the functionality that businesses want, the WhatsApp Business app can assist them in effectively hosting themselves on the network.
You can now utilise the new app to show off your product catalogues, generate leads, send vital notifications, gather comments, and provide customer service to your users.
Consider your WhatsApp Business Account to be a limited-featured live chat tool. You may also use away messages to inform your consumers that you’ll be away for a while and will contact them again soon.
What is an application programming interface (API)?
The term “API” stands for “Application Programming Interface.” An API allows you to link different systems.
It enables the integration of two sets of software. To put it another way, an API allows two or more programmes to communicate with one another.
Let’s have a look at an example. If you’re planning a vacation to the Mauritius islands and need to find a hotel, you’ll head to Trivago. API makes it possible to visit Trivago’s website and book in advance.
As a result, an API allows the platforms to communicate with one another.
What is Whatsapp Business API –
WhatsApp built the WhatsApp Business API to make it easier for larger companies to manage and connect with their larger consumer base. While WhatsApp Business performed the job, it only allowed bigger companies to have two active sessions at a time. This hampered connection because they couldn’t contact the majority of their consumers using the basic WhatsApp Business app.
Because manually responding to and communicating with clients at scale is unfeasible, the WhatsApp Business API helps to automate your chats and send bulk alerts.
How?
With the help of a WhatsApp Chatbot.
A powered By AI chatbot can do much more than the WhatsApp Business app, which can only generate a single answer after business hours.
However, this does not rule out the possibility of providing the same level of quality and service to other countries as you do to customers in your home country.
You can manage your most commonly asked questions and answer your clients’ questions around the clock with a WhatsApp Chatbot (powered by APIs). Your company will become genuinely global in this manner.
If the chatbot has been unable to answer a query, your agent may effortlessly take over the discussion and answer any questions from your customers.
WhatsApp API supports two types of communication formats :
Session messaging — When a consumer contacts the firm with questions, a “session” is said to begin. This is a 24-hour window in which you may simply engage with the consumer and address the issue.
You may use themes to only deliver alerts and reminders to customers who have chosen in for them after the 24-hour window has closed.
What are Website Chatbots?
Pre-programmed replies, artificial intelligence, or both are used to power chatbots. A chatbot evaluates a user’s inquiry and delivers a matched answer based on the applicable mechanism. There are two primary sorts of chatbots, and the distinctions between them help us understand how they communicate. There are two different types of chatbots : Rule-based and AI chatbots.
Why use WhatsApp Business API?
For commercial ventures, the WhatsApp Business API offers a number of benefits, including automated and interfaces with business software stacks. Up to 80% of queries may be automated, making it easier to manage numerous tickets with less staff and quickly handing over discussions to a human representative when needed.
This allows your customer care professionals to concentrate on high-value or complicated cases. Because the bulk of FAQs and enquiries are now automated, your customer service agents can focus on what they do best: keeping your clients happy when they require human interaction.
To register your businesses on Whatsapp Business API and benefit from it, get in touch with The Social Lions now.
