A little background on memes: they’re internet-based concepts, behaviours, or ideas. A meme can be in any format, such as a GIF, video, text post, or simple image.
The most popular memes spread like wildfire. That’s why marketers want to use these already-viral pieces of content in their own campaigns.
Another advantage of meme marketing is that it requires little effort. The majority of the work has already been completed: it is widely shared on social media and has a clear concept. All you have to do now is match the meme to your brand and press the “post” button.
Memes also serve to bring people together in communities. Users are enticed not only to like and comment on them but also to share them.
Now, that you have got a gist of what a meme is, Let us focus on how you can use memes to bank on or in simple terms, Use Meme Marketing to profit your business.
What is Meme Marketing?
The use of memes to promote your brand narrative is known as meme marketing. Memes are highly shareable, making them a fun, low-effort way to connect with your audience and increase engagement.
What are the latest Memes you can bank on?
Netflix Memes
When it comes to moment marketing, Netflix never fails to handpick the best moments from Pop Culture and share them on social media. Any funny, distinctive, relatable or eye-catching moment from one of their shows is converted into a meme almost every other month on the internet. We are not suggesting bingeing every other popular show on Netflix, but keep a watch on the memes that come out of every other show and understand the context of it.
Marvel Movie memes
Got the tickets for Dr Strange in the Multiverse of Madness? Even if you don’t, it’s okay! Social Media will eventually find its way to make a meme out of any scene that they find intriguing. Just jump on the bandwagon, and you will be fine.
MET Gala
What makes someone roll over the floor laughing more than a Ridiculous outfit? We know, those attires are designed by high-end fashion designers but, their unique alienated appearance always leaves us in awe.
Bollywood Movie memes
Chotti Bachi Ho kya? The paparazzi, the fans, the media, nobody can leave our beloved Bollywood Stars alone. Every step that they take turns into a hilarious meme. Even the cringe-worthy or humorous dialogues from their newly released movies can turn into a meme.
Any major news
Did Elon just buy yet another company? Let’s use that news on our Social Media to get more reach. Any trending news can turn into a meme or at least one can use it to relate it to their brand in a quirky way. You don’t have to necessarily force it if that news is a bit controversial.
Final Thoughts
Memes can be used to bank on so that your brand gets a better reach. Although, if a meme or a moment marketing trend is controversial, don’t feel obliged to cover it on your page. Research each and every trending meme’s concept and if you feel that it can resonate with your brand really well, feel free to post it.
If you are looking for trending content strategies, feel free to contact The Social Lion’s website, your friendly digital marketing agency.
