“So you handle Social Media! Your job must be easy, right?”
No! Social media isn’t what it was a decade ago. It is now a platform, a stage if you will. Whatever move you make will impact you and others. This doesn’t just apply to individuals, but to brands as well.
There are many other misconceptions that people have about Social Media. Find out what our team has to put up with on a daily basis? Here are the 10 things that people get wrong about Social Media.
- Social media is only for younger prospects
It’s the year 2022, and we’ve officially entered the digital age. Social media is used by people of all ages and generations. In a world of 7 billion people, Facebook has 2.93 billion daily active users, which is quite a staggering number. The advantages of creating a profile are pretty obvious given that 72% of people over 25 use Facebook. Everyone is online, so your business should be as well.
- All Social media channels are the same
Every social media platform has a particular target audience and a preferred kind of content. B2B businesses, for example, have much more success on LinkedIn than on Snapchat or Facebook. Similarly, visual engagement platforms like Instagram and YouTube are beneficial for creative businesses. Facebook and Twitter should be your ‘go-to’ for this if you want to target general consumers. When selecting a social media platform, it is essential to understand your target audience and your company.
- One cannot measure their ROI on Social media
Analytics is one of the biggest perks social media offers. You can use the information you gather from social media to make significant changes in your business because you can track everything, including demographics and the number of clicks. In-platform analytics are available on the majority of social media platforms, and there are also specialised applications like TweetDeck, Hootsuite, and Buffer that let users schedule posts and compile data from all of their social media channels.
- Social media only helps new startup businesses
Stories of small businesses being “discovered” via social media and then exploding overnight are fairly common these days, inspiring and frequently going viral. While being “cool,” these uncommon examples are merely the tip of the iceberg. Businesses of all sizes, both small and large, can benefit greatly from social media. Social media is an effective tool that can be used to build customer relationships and service, increase traffic, generate sales, crowdsource new ideas, find brand ambassadors and influencers, and create business information.
- Social media is redundant since Search engines exist
It’s true that being searchable is crucial, and if a business owner has the right keywords in place and customers are actively looking for those terms, major search engines may be able to assist them. However, it’s much more challenging for businesses to succeed online by solely relying on search engines like Google due to fierce competition from big businesses and brands with enormous marketing budgets, as well as constantly changing search algorithms.
Finding the right audience is quicker and simpler using social media channels as they are thriving communities of loyal users rather than waiting for search engine results.
- The more the followers the better
More followers equate to more prospects. Right? Wrong!
You’ve probably seen ads on various websites promising to buy 30,000 Twitter or Instagram followers for just $10. Avoid falling into these traps! Tech-savvy social media users can usually tell when a page’s engagement doesn’t match its “followers” count. If you have tens of thousands of followers but no comments on your posts, not only will you not have increased engagement, but also people will start to think you are phoney, which will harm their trust in your company. As long as it’s sincere and interesting, don’t be afraid to start with a small following.
- Posting the same content leads to better results
Repeated posts, especially on Social Media platforms, frequently cause more harm than good. Reposting the same content over and over again makes a company appear scripted, out of touch, and lazy. Additionally, the posts will only irritate your followers, particularly if they are irrelevant or out-of-date (expired promotions, old products, etc.), which will increase their likelihood of unfollowing you.
- Social media is not needed for certain industries
Even traditional industries like law or medicine are using social media, despite it being tempting to believe otherwise. By providing high-calibre, thoughtful commentary on recent business news, social media gives you the chance to position your company as a thought leader in your sector. By doing this, you can show your clients how knowledgeable and skilled your brand is about their particular products and sector. Social media offers chances to pique prospects’ interest with quality content and convert them into qualified leads thanks to the billions of daily active users across the web.
- One must be present on all Social media platforms
For any business, time and money are valuable resources. Budgets should not be spent haphazardly on social media because it is a strategic effort that comes with measurable results. Cherry-pick your social media platforms, taking into account both your content and your target audience. Start with just one or two, and concentrate on presenting yourself as polished, professional, and attractive. You can always add more networks later, but it’s much better to regularly post on one social media platform than to have five profiles that are dormant.
- Posting consistently every day is the key
Consider how much time you invest in social media. Do you enjoy following businesses that frequently post dull content? Quality, not quantity, is what customers want. It’s important to frequently appear in their news feed, but it’s also crucial to grab their attention when you do. Don’t just post for the sake of posting; create content that you would want to see. While quality content will increase engagement, irrelevant content will fall flat and alienate your audience. Simply talking to people can lead to some brilliant ideas. Learn what motivates or pushes them. You will never run out of interesting topics to post about that will attract the attention you want if you do enough research.
Final Thoughts
It is high time that you clear all the misconceptions that you have about Social Media and explore them in detail. However, it is understandable that if you are running your own business it would be difficult for you to manage your business and holistically learn the art of Social Media.
This is where The Social Lions jump in. We are one of the best digital marketing agencies in Mumbai and we have hands-on experience with Social Media with many of our clients. We have not only helped them create content but also helped them achieve engagement and other Social Media goals with our expertise.
So why wait? Contact the experts today for more such insights and help.
