“Everyone uses Social Media and it’s free! So why shouldn’t I use it?”
Of course, you should use it. Social Media not only exposes you to a plethora of potential audiences but also provides you with a lot of features to explore for marketing. There are 4.55 Billion users on Social Media, so there is definitely a reason why you should be on it.
Wait! Don’t just head out randomly creating your brand’s account on social media platforms. Whether you to it yourself or rope in social media experts like us, the purpose is to push out content which can be consumed by audiences and prospects. You need to ask yourself a few questions before getting on Social Media. Here are 20 questions that you should have the answers to before you click on the “create account” button.
- What purpose does your brand serve?
What does your brand stand for? Many often forget to ask this question and ball up their communication. This leads your audience into a state of confusion and thus they might unfollow you or simply think “Why should I engage with this business if they have no clue what they are doing?”
- What do you aim to achieve with the help of Social Media Marketing?
Do you just want your business to be on social media just because your 15-year-old nephew told you so or Do you really want to bring in more leads to your brand? Decide on what you really want to achieve on social media and plan accordingly.
- Who is your target audience?
Who is going to buy your product/services? This question is essential to ask before you get on Social Media and start posting stuff. It is also a follow-up question to the next question.
- What Social Media platforms are they present on?
Are your audiences young and agile or just middle-aged people with good incomes? The younger audiences are usually present on platforms like Tiktok or Instagram whereas, the older people are present on Facebook and LinkedIn. This helps you determine what platform you should really be on.
- What kind of content do they consume?
Do they like watching sports? Do they enjoy humorous content? Are they sensitive to political content? Make a persona of your audience and that would help you in targeting.
- Which social media platforms should you be present on?
You should definitely not aim to be present on “All Social Media Platforms”. The question we asked above would have already answered this question. Only be present where your audience is.
- What should be your brand voice?
How do you present yourself to the world? Not the world in a literal sense but 4.55 Billion. Your brand voice resonates with how you are as a brand and it determines if the audiences wish to engage with you in the long term.
- What message should you convey through your social media account?
What do you want to communicate on Social Media? Sell, Sell, and Sell won’t apply here. You need to have a diverse niche in terms of uploading content.
- What should you post on Social Media?
Will you post just about your products/services? Not recommended. You need to diversify the content into various content buckets so that your audiences don’t need to see you talk about the same thing repetitively.
- How frequently should you post on Social Media?
Should you be consistent? Yes! Should you post daily? No. If you post daily, your audience will get bored seeing you every other day. If you post very rarely, the audience won’t even follow you thinking you’re probably a ghost now. Hence, You need to be consistent with your postings.
- What should be the tone of your content?
How are you going to talk? Are you going to be quirky? Are you going to be simple and to the point? Your tone of communication decides if people are going to read what you post or just scroll away.
- What design palette should you choose for your brand?
Your brand needs to use a certain colour palette to maintain a certain grid. Too many colours just don’t look good together. Just as they say too many cooks spoil the broth.
- What time should you post?
Are you going to post during dead hours when everyone is asleep or are you going to post when the majority of the people are online? You will need to find the correct time to post your content.
- Who are your competitors?
Remember, your competitors are not just restricted to businesses in your locality selling the same products/services as you do. You are online. You need to keep a watch on as many competitors as possible.
- What are they doing on social media?
Once you find out about them, keep a close watch on what they post and how their audiences react to them.
- Where are they lacking in acquiring customers?
If in case you find out that they are lacking a certain rapport with their audiences, you can probably use that to your advantage.
- What campaigns should you run on your social media?
Do you wish to get more leads or just create awareness about yourself? This question is crucial when it comes to running paid campaigns on Social Media to achieve a certain goal.
- Which Brands should you follow on Social Media?
For starters, definitely follow your competitors and consider pushing notifications every time they post something new. You can also follow accounts of brands and people who inspire you and give you interesting tips and tricks to follow.
- What should be your budget for social media advertisements?
Social Media is free but to exploit most of its benefits you will have to start running paid ads on Facebook and Instagram. You will need to set a budget for the ads you ought to be planning for a certain campaign and allot the money accordingly.
- How would you keep a track of your social media performance?
The outcome measurement is extremely crucial as it determines what your next steps are going to be. You can use tools like Buzzsumo or Hubspot to track your social media performance and download the data.You can also reach out to an agency like us- The Social Lions to gauge your performance and improve the results.
Final Thoughts
Is it important to ask yourself all of the above questions? Absolutely! You must spend a little more time on these questions to save yourself a lot of time later.
Should you face any issues finding answers to these questions, you can turn to ‘The Social Lions’. We are a social media marketing/ digital marketing agency based in Andheri, Mumbai. Our team has hands-on practical experience in Social Media Management and Marketing and we make sure to follow the best practices digitally.
So why wait? Contact us today!
