Performance Marketing Gurus You Must Follow in 2022

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The environment for performance marketing is dynamic and ever-changing. The best way to stay on top of emerging trends or business opportunities is to follow industry leaders on and their channels on social media.


However, with so many mavens, influencers, and gurus, which ones should you follow? Don’t you worry! Just follow our list mentioned below and you are good to go.


Issac Rudansky

CEO, AdVenture Media Group


Isaac Rudansky is a renowned digital marketing expert and a PPC pioneer. He founded and quickly expanded the award-winning digital advertising firm AdVenture Media in New York City and rose to the position of #1 best-selling digital advertising instructor, teaching more than 200k students from 185 different countries. He frequently offers constructive advice on his “Isaac Rudansky Show.” He has a remarkable knack for always knowing what the hottest trends in digital marketing are, so if you’re wondering what they will be in 2021, ask him. Learning about marketing is made enjoyable and refreshing by his easygoing, down-to-earth attitude.


Larry Kim

CEO, MobileMonkey and Founder, WordStream


Larry consistently brings to the social table the most brilliant growth hacks and marketing insights. Larry founded and subsequently sold the monolithic WordStream after operating a prosperous SEO firm. He then created MobileMonkey, the world’s top chat marketing platform (Web Chat, SMS, Facebook Messenger & Instagram). Join the Forever Free Edition today!


Larry has been chosen for Search Engine Land’s, PPC Hero’s, and US Search Awards’ Marketer of the Year honours. In addition, he is one of the top digital marketers in the world and the eighth-most popular author on Medium. On his social media channels, he shares snippets of his family life along with some humour and crazy growth hacking techniques.



Neil Patel

Cofounder, Neil Patel Digital, Crazy Egg, Hello Bar and KISSmetrics


Neil enjoys the equivalent of modern-day rock star status in the field of digital marketing. Neil is the man to go to if you need assistance generating organic traffic for your website. He has spoken at events and for organisations all over the world, such as Facebook and Reuters. Let’s look at a condensed list of his accomplishments as one of the top authorities on digital marketing: New York Times best-selling author, Wall Street Journal top influencer, Forbes top 10 marketers, Entrepreneur Magazine’s 100 most brilliant companies, top 100 entrepreneurs under 30 by President Obama, and top 100 entrepreneurs under 35 by the United Nations.

Kirk Williams

Founder, ZATO


Kirk Williams has been named one of the Top 25 Most Influential PPCers in the World. For the past few years, he has been known as PPC Hero! In addition to managing a paid search agency and giving presentations at PPC conferences around the world, he recently published his book, “Ponderings of a PPC Professional”.


Kevin Ho

VP Marketing, Wishpond


Entrepreneur and marketing prodigy Kevin Ho has started and run his own profitable businesses. Most recently, he has been innovating at Wishpond.


In addition to social media, Social Media Today, Startup Grind, and Social Media Examiner all feature Kevin’s conversion advice. He’s one of the best digital marketers to follow thanks to his great leadership example, actionable insights, and insights into marketing.


Who is your favourite Performance Marketing Guru? Let us know in the comments below.

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