The field of social media is vast and dynamic. Because platforms are updated frequently, best practices can change overnight.
You can get ready for the upcoming year with the help of a tonne of online pocket-friendly and free marketing resources. The knowledge you require is available at your fingertips, whether you’re looking to improve your skills for a specific project or simply for professional development.
We’ve compiled a list of some of our favourite tools and resources to get your search off to a great start.
Interviews with other social media marketers, original research, tactical how-to articles, and more can all be found on Sprout’s Insights blog.
Using data from Pinterest users around the world, Pinterest Trends predicts what will be popular in the future in terms of fashion, food, beauty, and other areas. You can also use the Trends tool to look up search volume, related trends, and top Pins for something you think is trending in your industry.
Twitter Marketing combines user information and brand examples to provide timely coverage of the topics that are trending among Twitter users. Deep dives into the daily culture-making conversations on the platform can be found in the Insights section of the website.
Over two million high-resolution, free-to-use images are available on Unsplash. In order to help you find the ideal image more quickly, their collection is divided into a number of categories, including current events, nature, people, and more.
The Google marketing team as well as other top marketers from around the world contribute their fresh perspectives on market trends and consumer behaviour to ThinkWithGoogle. Their research is enhanced by actionable insights so you can use the information in a way that makes sense for your brand and is informed by search trends.
A research tool called Buzzsumo can tell you how well your content is performing and who is sharing it. Sometimes you’re fired up when you sit down to write content. Other times, it feels like you’re pulling teeth and you’re just happy the deadline was met. Success cannot be guaranteed, but a tool like Buzzsumo can help you improve your chances.
Canva makes it simple for you to create expert images for social media by bringing all the website’s features directly to your phone or tablet. Use pre-built templates and drag elements into place to create original images to share.
Nobody desires a lot of typos in their Social Media feed. Comparable to carrying a personal editor with you, the Grammarly Keyboard. You can use a special keyboard provided by the app to have your writing proofread for spelling and grammar errors.
Consider these tools your textbooks as you prepare for what is sure to be another successful year for you and your team. Be sure to bookmark this page so you can return to it later because you probably won’t have time to read them all at once. You can then consult the list as you work to achieve your 2022 goals.