It is true that even minor adjustments can make a significant difference in a variety of ways; you simply need to identify the requirement for which the change is required. Small changes are always helpful in achieving big results. The same principle applies to the usability of your website. The need for a website is increasing rapidly in this modern era, and every business, from small businesses to multinational corporations, has ensured that it has a strong online presence. Sometimes it’s the user interface, and other times it’s just the fonts and styling that have a negative impact on the website.
The main goal of having a website is to provide the right set of information to the user about the services provided by your company or anything else. If a user opens your website and immediately becomes frustrated, it is most likely because the user is unsure where to begin browsing. As a result, your web page’s usability suffers, and the user is unlikely to return to your site. As a result, you must ensure that your website is well prepared for its intended audience.
Here are seven small changes that will make a big difference to your website.
- Keyword selection for mobile devices
This is one of the most important factors that any website developer should consider. How often have you struggled with the limited keyboard functions on touch devices when filling out a form? You’ll end up switching between the alphabet and numeric keyboard options until the form is finished. Well. It is not a major issue, but it is inconvenient for many users. To improve the user experience of their websites, developers must account for every detail of varying input field types. This will save the user a lot of time and make it easier to type in the text fields.
- Consistent updates in the interface
Most developers overlook the fundamental principle of consistency in the User Interface of every website. It is not a major issue, but if taken into account, it can make a significant difference in your website. Creating interfaces without a head and tail will almost certainly confuse the user. Colour schemes, navigation elements, and buttons are unique to each website and change depending on screen size. You can begin by arranging all of your navigation elements in the same order and not changing the colour scheme. If the action button is red on one screen, keep it red on all screens.
- Context
Another important consideration for any web developer is context. When you visit a website, for example, consider a multi-screen registration form. It includes a progress metre. It assists us in accurately completing a transaction or a form, and without it, we would most likely stumble around the pages, uncertain about every click we make. If you have a website with multipage functionality and want the user to be able to easily navigate through the multipage, you must provide it with proper context so that the user understands where he/she is in the process.
- Auto suggestions
The primary goal of developing a website must be to make the user’s life easier. The usability of a website is entirely dependent on the frequency with which people visit your website. You can begin by making their search options more accessible. You can make suggestions based on their inputs, and the user will undoubtedly appreciate your website as a result. That is, if your website stores information that can be retrieved with a few keystrokes based on keywords, allow the user to scroll down to select the desired keyword rather than typing the entire text or sentence. It saves time and reduces spelling errors. You can prevent the user from becoming even more frustrated by his or her spelling error.
- Mobile Friendliness
This is probably the most common thing that people overlook when developing a website. Nowadays, everyone owns a smartphone, and the majority of people conduct their online transactions through their smartphones. As a result, not having a mobile design will have an impact on the growth of your website because not everyone carries a desktop with them. Why would he/she wait to start a computer if they can do it with a smartphone from anywhere and at any time? There are many ways to make your website mobile-friendly, and with tools like Progressive Web Apps and Accelerated Mobile Pages, you can create a design that works on both computer screens and mobile devices.
- Font and Styling
The overall usability of your website is dependent on font selection, colour, spacing, and size, but most developers are unaware of its importance, and it is frequently an afterthought phenomenon. The text elements in your website can play a significant role in attracting users to the application. If the contents of your website are unreadable or confusing, the user will not waste any time with your website. As a result, the contents of your website must be spaced proportionally, and if you make changes to one portion, you must make changes to all of them.
- Page Speed
If you want your web application to be at the top, the page speed of your web application must be fast enough to properly load all of your website’s content, including images. It is given top priority when developing a web application because it has a significant impact on Google’s user experience. According to a survey, a half-second delay on Google’s servers had a direct impact on traffic. There are numerous factors that influence your web application’s page speed. You can also use Google’s page speed tool to integrate responsiveness.
Do you face difficulties in making the right alterations to your website with the changing times? Stop worrying!
Contact The Social Lions. We are a digital marketing agency based in Andheri Mumbai. Our expertise can help you not only revamp your website but also make it seamless to use for anyone who visits it.
