How Brands Can and Should Leverage Gen Z in 2026
Gen Z isn’t just the next big thing; they are already shaping markets and influencing trends. With shorter attention spans and a preference for authenticity,
AI in Marketing Isn’t the Future – It’s the Present. Here’s What That Means
For a while, AI in marketing was talked about as a distant horizon, something brands and marketing agencies would explore “sometime soon.” The truth? That
East vs. West: Are Indian Brands Catching Up to Global Giants?
For decades, global brands like Apple, Nike and Starbucks have set the benchmark for brand identity and digital marketing strategies. Their storytelling, positioning and social
Clickbait Is Dead. Long Live Curiosity Marketing
For years, the internet has been full of content designed just to get clicks. Headlines promised more than they delivered and we all know how
Why Microcontent Will Rule Social in 2025: 7-Second Stories, Big Results
Social media consumption has shifted dramatically. Users no longer scroll through long-form posts or lengthy videos; they want quick, engaging content that grabs attention instantly.
GST 2.0: Lower Prices, Bigger Marketing Budgets and What It Means for Marketers in 2025
As India moves into GST 2.0, consumers are expected to benefit from lower product prices, which in turn could lead to a surge in spending.