Case Study
Shantanu Agasti

About the Client

Mr. Shantanu Agasti is the District President of North West Mumbai (BJYM). 

BJYM is the youth wing of Leading political Party BJP and believes in empowering the youth for building a stronger and prosperous nation. Mumbai Northwest District comprises six Vidhan Sabha segments. These segments are Jogeshwari East, Dindoshi, Goregaon, Versova, Andheri West, and Andheri East.

Their Challenges

In modern times, most of the targeted voters are online using social media platforms to know about their political leaders, so it becomes important as a candidate to be online interacting with audiences on every possible platform. Social Media Marketing can make a difference when it comes to getting a wider reach amongst the voters, improving their Political Reputation, and will also make it easier for them to run campaigns.  

Our Solutions

It took us a few days to plan, design, develop, and implement the solution. As a solution, our team came up with different ideas, campaigns for every digital media platform. The ideas were pitched to our clients. We gathered feedback from them on what they wanted to focus on. Then using our own ideas, visions, strategies we started making posts for Facebook and Instagram.  

We created a social media calendar for our client and conducted detailed research about his competitors. In the calendar, all the important festive events, important days in a month were covered, which helped us to maintain the activeness of our client on Social media.

At the same time, we started getting information about the events, meetings from the client and started posting it on every social media platform, so that people were getting information about various schemes and developments going in their area. 

It is important to maintain the connection between the client and the citizens. We started posting various posts on Facebook and Instagram about events, development work and also started putting the party’s work with our client’s posts, it helps us to connect with citizens and increase the reach of the audience on social media. The team of a social media manager, graphic designers, content writers, digital marketing worked for the same.

Results

As a result, We created their social existence and shared it within the right audience. They have had an increased audience on their Facebook and Instagram. Social media is one of the best ways that build a good relationship with voters/citizens. We have been maintaining the balance of posts, trends, events on each and every social media platform. Inform and Update people about work done by our client in Northwest Mumbai. We have been maintaining the political reputation of our client by creating a direct connection with citizens, updated social media platforms, maintained Instagram, and Facebook feed. 

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