Client Overview:
SoccerJi App is an online football platform that aims to revolutionize Indian Football by creating a community for all the football enthusiasts, players, parents, club owners/managers, field owners, tournament admin, and referees. From tracking one’s live personal stats to inviting teams across the country for a tournament, SoccerJi App offers various features and functions to make the game accessible to everyone.
Challenge:
SoccerJi App wanted to raise awareness about themeselves and grow their user base in India. Their objective was to promote their app as well as brand themselves as a fastest growing Indian Football Community that provides everything from daily football news to local football updates and it actively engages with their audience.
Objectives:
- Increase awareness about SoccerJi App in India
- Build a community of football enthusiasts
- Promote the app as a platform for daily football updates
- Increase engagement with the audience
Approach:
We managed SoccerJi App’s Instagram account and created engaging posts to engage and interact with their followers. We held online contests with exclusive rewards, uploaded engaging stories with polls about daily football matches, and covered the stories of local football freestylers through Instagram reels. We also posted everyday information regarding the latest ongoing football updates. Additionally, we also reached out to third-party accounts to collaborate with SoccerJi for better reach.
Solution:
Our team’s approach led to successful outcomes for SoccerJi App:
- Successfully grew Instagram followers to over 18k.
- Expanded account reach to over 900k audience members, with interactive posts reaching over 40k people.
- Increased visibility by encouraging freestylers to tag SoccerJi in their posts.
- Secured involvement from famous football players, including Manvir Singh and Vignesh Dakshinamurthy, who answered fan questions and contributed to increased engagement.
- Contributed to the account’s growth and success by reaching the funding stage.
- Provided top-notch design services to enhance the account’s overall aesthetic and user experience.
Benefits and Key Takeaways:
Our engagement strategies helped SoccerJi App achieve its goals of increasing awareness, building a community, and promoting the app as a platform for daily football updates. The campaign was successful in promoting the brand and increasing engagement with their audience.
Conclusion:
Our agency’s approach provided SoccerJi App with a successful engagement strategy, resulting in a growing community of football enthusiasts, and helped the brand reach funding stages. The key takeaway from the campaign was that effective engagement strategies can help small brands to reach larger audiences and grow their business.