Client Overview
SuperMunchies is a vegan FMCG brand dedicated to providing all-natural snacks made from unprocessed fruits and vegetables sourced from local farms. SuperMunchies approached us as an agency to assist them in developing a social media strategy and increasing brand awareness.
Challenge
When it came to brand awareness, SuperMunchies faced a significant challenge as t hey had just launched their website anda new social media account. They were experiencing difficulties standing out in a competitive marketplace. Their healthy, vegan, and halal-certified snacks were far less known in India, and they needed to find a way to reach out to a larger audience.
Objectives
Our primary objective was to strengthen their brand presence and establish a devoted customer following through social media. To achieve this, we knew we had to craft content that would resonate with their specific audience and set them apart from their competitors. In a highly competitive market, it was essential to create a social media strategy that would capture attention and leave a lasting impression on potential customers.
Approach
We needed to understand SuperMunchies’ brand and target audience before developing a social media strategy. We closely worked with the SuperMunchies team to create engaging and effective content for various social media platforms. We also planned a photoshoot to capture high-quality product images for use across all of their social media platforms.
We then planned and executed various campaigns to support the brand message, including taglines, high-quality images, and videos. We used ORM to track and respond to customer feedback on social media. To increase visibility and engagement, we also ran ads on digital platforms such as Facebook and Amazon.
Additionally, we helped SuperMunchies revamp their website to create a modern, responsive design that aligned with their brand identity and latest trends.
Solution
Our solution included developing a comprehensive social media strategy to effectively highlight SuperMunchies’ all-natural, vegan snacks. To raise brand awareness, we created a content calendar that included engaging posts, videos, and campaigns across multiple platforms.
We also ran digital ad campaigns on Facebook and Amazon to increase brand awareness, and we collaborated with SuperMunchies to redesign their website to provide a better user experience for customers.
Results
Our efforts were paid off, with SuperMunchies achieving a reach of more than 8 lakhs on Facebook and more than 5 lakhs on Instagram in less than a year. Our digital campaigns assisted them in reaching a larger audience and generating sales in specific regions. The website redesign aided in improving their online presence and providing a better user experience.
Benefits and Key Takeaways
Our work with SuperMunchies assisted them in establishing a strong social media presence and increasing brand awareness among their target audience. We assisted SuperMunchies in increasing sales and brand loyalty by running effective campaigns and leveraging digital ad platforms. Our efforts were also in line with their sustainability goals and vision to build an environmentally friendly, green manufacturing facility.
Conclusion
Our successful collaboration with SuperMunchies demonstrates the power of a well-executed social media strategy. We assisted SuperMunchies in achieving their goals and establishing a significant online presence by understanding the brand, developing engaging content, and leveraging digital ad platforms.