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the social lions portfolio for aatmnirbhar

Aatmnirbhar

Revolutionizing Mobility for Women

AatmNirbhar, established by Ms. Pawani Khandelwal in 2017, is a pioneering Scooter Driving School for Women, headquartered in Mathura, India. The organization is focused on enhancing women's access to daily mobility, employing over 100 women from marginalized communities as trainers and drivers in Uttar Pradesh and Rajasthan.

Enhancing Digital Presence and Reach

AatmNirbhar's presence was established on social media, but they sought to more effectively promote their unique offerings, especially to women. The primary challenges were increasing digital reachability in seven initial cities, launching in the Delhi NCR region, and expanding their innovative training program.

Empowering Women through Effective Digital Strategies

The main objectives were to bolster AatmNirbhar's digital presence, connect with the target audience, and promote their scooter training program to empower more women.

Targeted Campaigns and Social Media Engagement
  • Navratri Campaign: Launched a special campaign during Navratri, offering free scooty training to 9 women, symbolizing the festival's nine days.
  • Social Media Strategy: Implemented a comprehensive social media strategy to showcase empowering stories of women who became self-reliant through AatmNirbhar.
  • Advertising and Lead Generation: Conducted targeted ads on social media platforms to reach potential learners, focusing on building an independent and empowered women's community.
Campaigns for Independence and Skill Development
  • Engaging Content and Contests: Curated engaging content and contests on social media to highlight the impact of AatmNirbhar on women's lives.
  • Effective Ad Campaigns: Ran successful ad campaigns that increased awareness, demo bookings, and conversions for the scooter training program.
Significant Impact and Growth
  • Lead Generation: Generated quality leads through targeted ad campaigns.
  • Social Media Success: Witnessed substantial growth in engagement and followers, particularly during the Navratri and Diwali campaigns.
  • Empowerment and Outreach: Successfully expanded AatmNirbhar's reach and empowered more women to become self-reliant through scooter training.
Driving Women’s Empowerment Forward

AatmNirbhar's collaboration with our team led to a significant enhancement in their digital outreach and engagement. The successful campaigns not only elevated their brand presence but also played a crucial role in empowering women, furthering AatmNirbhar's mission of creating a self-reliant and mobile society.

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