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the social lions portfolio for Kaladwas lal haveli

Kaladwas Hotels

Preserving Heritage in Hospitality

Kaladwas Lal Haveli, a 300-year-old heritage property in Udaipur, is being transformed into a boutique hotel with seven thematic suites. The challenge was to create a social media presence that would attract the right audience and reflect the property's rich heritage and uniqueness.

Establishing a Social Media Presence Amidst Renovations

The primary challenge was to build a social media presence for a property still under renovation without a set opening date. The task involved developing content and messaging that resonated with the target market and accurately conveyed the property's unique value.

Building a Distinct Brand Identity on Social Media

The goal was to establish a strong social media following and develop a brand that encapsulated the history and distinctiveness of Kaladwas Lal Haveli. The focus was to attract the appropriate audience and establish a niche in the competitive hospitality market.

Research-Driven Branding and Content Creation
  • In-depth Research: Conducted thorough research on the property’s history and value proposition.
  • Brand Manual Development: Created a comprehensive brand manual and aesthetic guidelines to direct all future branding initiatives.
  • Collaborative Content Strategy: Worked closely with the client to produce content that appealed to the target audience and fostered a loyal following.
Strategic Content and Brand Positioning
  • Comprehensive Branding: Developed detailed brand manuals that highlighted the property’s unique selling points.
  • Engaging Social Media Content: Crafted and disseminated high-quality content tailored for social media platforms.
  • Unique Market Positioning: Assisted in establishing a distinct position in the hospitality sector with standout branding materials.
Benefits and Key Takeaways
  • Understanding of Unique Value Proposition: Gained a clear understanding of the property's distinctive value and heritage.
  • Quality Branding Materials: Produced high-quality branding materials that enhanced the property's appeal.
  • Successful Social Media Strategy: Demonstrated that a well-executed social media strategy can effectively build a successful brand, even with limited resources.
Ongoing Success and Future Collaboration

The collaboration with Kaladwas Lal Haveli has been a rewarding journey. The success in social media marketing has laid the groundwork for future projects, including third-party integrations and website development. The professionalism and expertise of the agency have been instrumental in shaping a successful brand for the property.

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