Instagram has become an important part of many brands’ social presence, driving lucrative traffic to landing pages, improving conversions, and developing an engaged following.
If your Instagram presence isn’t as strong as you’d like, it might be time to learn how to refine your methods for gaining genuine, organic Instagram followers. The greater your audience, the more possibilities you will have to connect with people and provide them with unique experiences. The organic distinction is significant: when it comes to gaining more Instagram followers, some brands take the easy way out. Pay for likes and follower sites abound, but these shortcuts are never worthwhile since the Instagram algorithm is constantly modified to screen out sponsored, low-quality accounts and interactions.
Not to add, the amount of followers on Instagram is meaningless unless it represents an engaged fan base that makes purchases, sees your landing sites, and advocates for your businesses with friends and followers. With these Instagram follower growth tactics, you can start expanding your presence the proper way.
Here are the 10 tips to grow your real audience on Instagram –
- Enhance your Instagram account:
One of the most crucial stages before finding out how to acquire Instagram followers is to have your account completely optimised. Take your brand’s Instagram profile to be your account’s “homepage.” How would visitors know the account belongs to your brand if it lacks a bio, image captions, a valid username, or a profile photograph? It may seem apparent, but your bio and image on Instagram help create the pillars of your business identity. Because the link in your bio is your only way to attract Instagram traffic to your website, optimising your account is critical. Keep your username as search-friendly as possible, which typically means staying near to your actual brand name. If your brand is lengthier, shorten it to something that your target audience would recognise.
- Maintain a regular content calendar:
Posting material at random, haphazard times is the worst thing you can do while attempting to get followers on Instagram. If you’re lucky enough to have customers who stick with you from the beginning, you don’t want to make them forget why they started with you in the first place. To overcome this, have a constant posting schedule. To minimise spam, brands should publish no more than a few times each day, but whatever your rhythm, make it constant.
- Plan your Instagram posts ahead of time:
While the Instagram algorithm has altered to show people more material they enjoy, publishing at the correct times may still increase the exposure of your photos by improving total interaction. If you arrange posts ahead of time, your entire team will be able to view campaigns and schedules more effectively. It’s usually a good idea to plan out your material ahead of time, and with various Instagram scheduling tools, you can target your audience while also maintaining a regular flow of content.
- Persuade partners and brand managers to share your content:
When studying how to gain more Instagram followers, it’s critical to understand the worth of your audience. The more followers you have (organically), the more buyers and potential consumers you will have.
Getting in front of them and being there is the most effective way to persuade them to follow you. It is essential to be present on both your own and other people’s Instagram accounts. Try funding user-generated content to get your brand in front of customers’ feeds. You may also conduct Instagram competitions to spread the word about your company to a broader audience.
- Avoid using fake Instagram followers:
There is a significant difference between an Instagram account with phoney followers and one with real followers. It may appear tempting to just buy Instagram followers, but the negative consequences outweigh the benefits of organic follower development. Real people may share, like, comment, and connect with your Instagram posts. Furthermore, these users like it when someone on the other end responds.
- Promote your Instagram account everywhere:
People will not be able to locate your account until you advertise it on Instagram. Check that your Instagram account is linked to your website and other social media platforms. Increasing exposure and awareness is one of the most effective methods for being noticed. If you genuinely want to increase your Instagram followers, make it clear where they can find you. You might include social media buttons on your website and blog to assist increase social sharing across all of your networks and to show people how to reach you on Instagram.
- Share information that your followers are interested in:
While this is easier said than done, learning what material your followers like to see is a good idea. On Instagram, you’ll find that only certain materials function better than others. This is why it’s crucial to keep an eye on things.
The tiniest detail, whether it’s filters, captions, content kinds, or post times, may make all the difference. Keep an ear to the ground for new Instagram trends so you can post popular stuff. To take your analysis towards the next stage, your brand should invest in Instagram analytics tools. This will enable tracking, benchmarking, and analysing Instagram content across accounts easier.
- Initiate the conversation:
One of the most efficient ways to raise customer awareness of your Instagram account is through conversation. Instagram is the ideal platform for this audience profile, combining eye-catching pictures with captions that may be just as engaging after you’ve honed your Instagram caption copywriting abilities. Respond to as many inquiries or comments as you can since it might be the difference between gaining a new client or following or enhancing your relationship with your audience.
- Look for hashtags that convert:
Hashtags are a tried and tested method of gaining Instagram followers. For years, hashtags have been an important tool for finding and extending our social reach. As a marketer, you want to grow your community by attracting followers, and hashtags may help you do exactly that. You must pick hashtags that your target audience is more likely to check. If a significant relationship is created, these people are more inclined to follow your account. Using unique, customised hashtags is one method for gathering postings around hyper-relevant information to your brand and campaigns.
- Make your Instagram followers happy:
Last but not least, when you make your Instagram followers happy, you will witness an increase in your audience size. Avoid coming out as desperate, sales-driven, or robotic. Don’t forget to provide content to your followers on your private feed as if they were friends: this could include posting memes, inspirational content, or simply re-sharing amazing pictures or artwork (all properly credited, of course) that can give your followers a mental pick-me-up throughout the day.
Instagram’s reputation with audiences continues to rise, so using these ways to acquire followers can help you expand your reach. Increasing your Instagram following is a complicated process. Knowing the ins and outs of network best practices help your efforts be more effective.
To keep your Instagram followers genuine by creating more and more content that your followers appreciate, contact the digital marketing agency, The Social Lions in Mumbai.