What happens when Facebook removes it’s Likes counter? It’s effect on consumers and advertisers.
The ever-changing algorithm of modern times makes it a living necessity for individuals to latch themselves on to a social media platform. Marketing oneself is the prototype method of proceeding with life and attaining the fanatical zeal of the modern capitalist society.
In recent times, this trend has evolved into individuals or brands adopting social media marketing to reach the peaks of brand validation. Facebook surfaced many years back with the feature of posting a distinguished thumbs up emoticon to mark the attention received by a marketable post.
A kaleidoscopic perspective derives the significance of a feature such as the like counter in the digital marketing sphere. Social media marketing in its utopian form would enable a digital media business to grow simple through connectivity. This connectivity is a product of reviews and recognition.
With elementary economics coming into the picture, a digital media strategy would simply be creating a demand for the brand and its services through channels of marketing most visited by the consumer.
Social media marketing is not just a trend after the introduction of this feature but now a profession and monumental part of the daily tasks of an advertiser and the digital marketing strategy curated by them for their venture to flourish.
A like emoji is not just sole feedback for a brand but a vital segment to calculate their digital marketing business growth. A pompous brand may present itself on a social media podium, but it has already received that recognition and likability from consumers need not be affected by scrapping off the like button.
But what about a brand climbing up the hierarchal chain to establish its digital marketing business? A fresh brand not only requires a podium like Facebook that offers to engage in social media marketing but needs to attain that recognition through viable brand visibility.
This brand visibility is created when the brand receives adequate promotion from Facebook based on the feedback it receives from the Facebook community, which in this particular case is measured by the number of likes a post receives.
Eliminating the like feature would cause a chaotic halt in the growth of any digital marketing business and would well prove to be a discrepancy for consumers as well.
How would the consumer be exposed to valuable brands and content if there is no mean of segregation between the likeable and dislikeable? With the right brand not receiving promotion and with the consumers being fed with vague and invalid marketing content, it would lead to the collapse of the digital marketing business prospects.
This nominal growth for brands comes from the digital media strategy they adopt to gain attention to consumers from all across. The equation does not apply to just tangible brands but various intangible services, content creators, influencers etc would also be ineptly moved towards depreciation for not receiving the deserved recognition to establish themselves as a brand.
In the world of social media marketing, content and recognition are key. Content curation comes from the organisation within but recognition depends on the execution of campaign and the visibility that it receives.
A feature such as the like option acts as a principal gateway for any digital media business to attach monetary growth and terminating a feature with such severe competency would simply lead to the downfall of social media marketing.
