One of the greatest tools in today’s digital marketing scenario is Social Media Marketing. Every company has at least one account on one social media platform which is working actively and profiting the brands immensely.
Although these social media platforms are very much helpful in keeping the online presence of the brands, the marketers overlook the most important marketing tool of social media marketing – YouTube.
YouTube is the leading source of online video consumption which came even before Facebook and Twitter big boom. YouTube came into the market in 2006 and ever since it has only grown into a multi-billion dollar company and contributed the major share of video consumption across the world. Many people have built their careers on this platform.
There are some rules which need to be followed while creating content on YouTube. A consistent tone is needed while incorporating various video formats. The YouTube potential can get down because mixing the audiences can have a bad effect on your YouTube marketing.
Below are the five best ways to leverage YouTube Marketing for the Best Marketing efforts in 2019:
1: The video doesn’t have to be made for the purpose of ‘Going Viral’
We all know that viral videos in media marketing India take all the limelight and it can bring the same limelight to the company running that video too. Although, that must not be the only goal for every video you post. Videos become viral because of their uniqueness but mixing the content made to gain as many views can also get you a loss in the subscriber count.
Instead, you must focus on making such videos that are important for the growth of the brand and also for your targeted audience.
2 – Use Call to Action
A strong call to action is necessary at the end of the video. A similar call to action must also be present in the description of the video. You must make sure that you use action verbs.
Tell your audience to do what you want – If you want them to subscribe to your video, tell them; if you want them to like and comment, tell them. Most bloggers and influencers in mumbai do the same thing and have benefitted immensely.
3 – Using keywords
People treat YouTube as a video search engine. Google, the largest search engine in the world is the owner of YouTube, so the search algorithms are the same. Hence the use of keywords is necessary. Keywords are used in the description and tags.
You see an option of adding tags to your videos when you upload it. Those tags are nothing but the keywords. For example, if a doctor uploads a video, the main keywords for the doctor will be – #healthcare, #clinic, #treatment etc.
4– Predetermine the tonality and style of your channel
You must have a basic knowledge of the content you want to make and post and then determine the tone and style of how your videos will get posted. Once the tone is decided, it must be consistent throughout for video marketing on youtube. This builds up your professionalism and your audience will multiply because of that. Always note that your video must be something that your audience may want to see and your tone and style should be strong and professional.
5 – Keep customer and corporate content different
Whenever you make content related to social media marketing you might want to focus on some videos which are customer-oriented, Always keep your corporate content different from the customer content if you’re a big brand.
If you mix all of it, your customer will get frustrated and will feel disconnected with your content. You must make two different videos for that purpose if need be. Anyway, content is the king and more content you create and post, the more it will get consumed.
Video marketing in India is growing with fast technology and that is not going to change. There are ample of businesses who have launched their YouTube channel for forming their customer base and we at The Social Lions, a digital marketing agency in Mumbai will help you in every step of the process.
