If you work for or operate a small or medium-sized business, the option to have or not have a website is entirely yours. If you have a website and are unsure if it is bringing value to your business, or if you have a concern about how to create a website, we can help. So, what are your options? These 10 questions should be asked of yourself or your team. If 75 percent to 100 percent of your responses are “Yes,” you may be reasonably certain that your existing website is performing its job and supporting the health of your company. If, on the other hand, the majority of your responses are “No” or “I don’t know,” you should start looking for a website design business near me.
- Do you wish to direct traffic to your website? Do you enjoy directing visitors to your website?
This is the most fundamental of all the questions, and it may deter you from continuing to read the rest of this fantastic blog article. If you answered “No,” it’s likely that you’re not proud of your site, or that you don’t believe it will help you get new customers. Continue reading if you answered “Yes” or “Maybe.”
- Will a visitor to your website increase your chances of converting them into a customer?
Our second and third questions are strongly related to our first. Number 2 is a straightforward question that, in our opinion, reveals what you should do if the response is “No.” How could you possibly be sceptical that you need a new website if you don’t feel your website would assist a prospect to decide to do business with you? Your website is the new Yellow Pages in today’s world, and it’s the first place people will go to learn about your company or organisation. You should be able to boldly say “Yes” as the face of your business and organisation!
- Does your existing website contribute to the reputation of your organisation?
Is your existing website professional-looking, or does it have obsolete content? Is your website positioning your company as a subject matter expert and/or communicating your value proposition? Your website should promote your company’s reputation, brand positioning, and capacity to favourably impact potential clients as a basic minimum. Even if your site isn’t optimised for search or generating new business, it should at the absolute least complement your traditional sales process and assist in swaying prospects you send to the site.
- Does your website generate a substantial number of leads for your company? Is it assisting you in increasing your sales?
Even if prospects were brought to the site by a salesperson or another marketing activity, if you responded yes to the above questions, your site is at least assisting your business and boosting your chances of completing sales (trade show, direct mail, etc.). The next phase in your website marketing development is for your site to assist in the generation of business leads and the conversion of those leads in one way or another, depending on where they are in your company’s specific purchase cycle.
- Can a customer locate your company while looking for your service or product? Is your website search engine optimised (SEO)?
If your website is well-optimized for search, one of the major ways it may help create sales leads and new business is if it is well-optimized for search. You are more likely to have greater levels of visits (prospects) on your site if your site is optimised for keywords connected with your product and/or service offering. Can prospects discover you when they search for your services on Google (or Bing, Yahoo, or another search engine)? And if they can’t locate you by inputting your name, you’re in serious danger. Before you can even tell if your site is performing well in search, you must first understand what keywords are being used.
- Do you have any special offers for existing consumers on your website?
Even if your website isn’t producing a lot of new leads, it might still be providing value to your present consumers, which can help you retain more clients. If it is, it is increasing the worth of your company. It might be as basic as a FAQ section or as complex as a client portal or video assistance site, depending on your business. Not only can your website help with sales and marketing, but it may also help with other aspects of your organisation. With Social Lions, a website building business in Mumbai, you may learn more about how to attract people to your website.
- Is your website easy to navigate? Is it possible for visitors to find the information they need quickly?
This may not appear to be as significant as some of the preceding questions, but it is. You could be squandering the visitors you do obtain if your site isn’t well-designed from a usability standpoint. Visitors may leave before you can persuade them to convert – buy, call, register, etc. – if it isn’t apparent what you do or how to locate particular information on your site. If your site is user-friendly, on the other hand, you’ll likely see a reduced drop-off rate (users leaving your site), more time spent on it, higher conversion rates, and a more positive brand impression.
- Is your website user-friendly on mobile devices?
In today’s world, one of the most important aspects of usability is whether or not your site is mobile-friendly, or responsive to the device (desktop, tablet, smartphone, etc.) that the user is using, so that users can easily navigate, find information, and consume content (text, video) regardless of device. You may always seek assistance from a local marketing agency.
- Do you even know how effective your website is? Are you able to track the outcomes of your website?
If you can’t do it, it doesn’t necessarily imply you need a new website, but you should at the very least plan on tracking your site’s traffic. Google Analytics is a free tool that gives a wealth of information about your website. “If you can’t measure it, you can’t improve it,” as the saying goes. To do that, get assistance from a local digital marketing agency. Allow Social Lions, a digital marketing agency in Mumbai, to assist you in making your website more appealing to visitors.
- Do you have a content marketing strategy in place for your website?
Your website needs to be a live, breathing creature these days if you want to be successful. If you have a website that you believe is effective but never updates, it will not last long. Your organization’s website should be built in such a way that it can advertise new goods or services, initiatives, or events in a proactive manner. If you’re updating your website, think about what kinds of material (blogs, events, case studies, project galleries, white papers, and so on) might work best for your company’s content marketing strategy. You’ll also want to make sure your site is simple to maintain for non-technical company personnel, so invest in a content management system (CMS) that makes online marketing simple.
We are sure we have helped you and answered your questions in mind. If you still have more queries, reach out to us in our contact section- www.thesociallions.in/contact-us/
