Marketing is evolving at a breakneck pace that no one could have predicted. It is expected to evolve over time as technology has advanced significantly in comparison to previous eras. Marketing technology has always astounded us with its capability and scalability, from traditional marketing concepts to digital ones, and now the emergence of Artificial Intelligence in marketing and advertising.
Given the changing times, digital marketing is becoming increasingly important for all businesses. Digitization is essential, and now is the time to introduce you to the top digital marketing platforms for 2021. Whether you already have a digital marketing team or plan to hire one, you should be aware of the following top digital marketing platforms that have the potential to upscale your brand and change your game in 2021.
- SEMrush –
SEMrush, as one of the top digital marketing tools, can help you find keyword strategies, apply them, and track how well you’re doing it. But that’s only the beginning. SEMrush is well-known for being an all-in-one solution. SEO, Content Marketing, Advertising, Market Research, Social Media Management, and Search Engine Reputation Management are all included in the SEMrush all-inclusive plan. SEMrush assists you in evaluating your market position in comparison to your competitors.
- HubSpot –
HubSpot provides some powerful features that have aided in the growth of many organisations. With its powerful tools and integrations for increasing leads, increasing sales, streamlining customer service, and creating, implementing, and managing a powerful website, HubSpot can be a game-changer for your organisation. This programme is a multi-tasker with a plethora of free tools and functions. Web and pop-up forms, email marketing, CRM, live chat services, and many more functions are available through its extensive toolset.
- Google Analytics –
Google Analytics is a digital marketer’s dream come true. This search engine behemoth provides a plethora of solutions (both free and paid) to assist marketers in delivering and tracking web traffic and other operations. One of the most powerful tools for understanding visitors and their data is Google Analytics. One can find out with the help of Google Analytics.
* Your visitors’ demographics, such as their location, language, gender, and age;
* The social networks that are providing you with the most traffic.
* How visitors interact with the social media plug-ins, widgets, and buttons on your website.
- Moz –
Another name on the list of the best digital marketing tools is Moz. It can provide you with all of the information you require regarding your SEO and its methods. The user of this app has a lot to gain from it. It provides tools for increasing search traffic, website rankings, and brand presence in search results. Moz is a very strong tool that can crawl through your website and tell you exactly where the technical SEO difficulties are, as well as provide solutions for them. It does this by tracking your keywords across 170 search engines and providing tools to find new traffic-driving possibilities.
- Adobe Analytics –
Adobe has been in the digital industry for a long time and has blossomed as an enterprise-level analytics tool to complement an extensive suite of digital creative tools. It typically provides interactive and actionable insights by delving deep into data, with cross-channel functionality, intelligent predictions, customer analysis, and the ability to respond to customer actions in real-time.
- SendinBlue –
SendinBlue is and has been a fantastic tool for digital marketers because it integrates well with other digital marketing tools. Because this app is intended for small and medium-sized businesses, it includes all digital marketing functions in one place. SendinBlue also provides a variety of features and functionalities for email marketing, chat, marketing automation, SMS marketing, CRM, transactional email, segmentation, and other applications.
- Marketo –
Marketo is a step up from SendinBlue because it is intended for and designed for mid to large-scale businesses and digital marketing teams. Marketo was founded in 2006 and has recently become one of the most popular marketing automation platforms. This app has grown in popularity in recent years because it provides flexibility and allows users to customise the platform based on their needs, choices, and preferences. Marketo has evolved into a powerful digital marketing tool for B2B marketers, assisting with consumer engagement marketing, lead management, inbound marketing, loyalty marketing, campaign management, and other activities.
- Send X –
As email marketing grows in popularity, digital marketers are increasingly interested in incorporating a marketing automation platform that can handle their daily email lists. This app, Send X, is at the top of the list of email marketing platforms. It is essentially a marketing automation platform that assists digital marketers in sending personalised emails. It is also very affordable and comes with a number of preloaded email templates, making the users’ work much easier.
