Instagram is the centre of social media today, according to internet marketers. The reasons aren’t hard to imagine, given that it has 1 billion monthly active users, half of whom follow companies.
For businesses looking to increase their exposure and presence, Instagram has developed into a strong marketing tool. When it comes to social media, you could be doing your company a disservice if you don’t join the Instagram craze. Instagram’s service standards prohibit services that promote growth through the acquisition of likes and followers.
These fictitious interactions and growth rates will only hurt your account in the long term, and may even result in it being banned. That is why companies want an Instagram growth plan that is both real and organic. It all starts with how many followers you have and how many you get. However, in order to get these new followers, you’ll need to increase your account’s interaction, brand visibility, and generate interesting content.
From one of the best digital marketing agencies in Mumbai, here are some great Instagram growth tactics to help you build your brand:
- Consistency is key:
We discovered that about mid-morning (central time) was a peak period across all industries in our annual study of the best times to post on Instagram. Posting on a regular basis creates a sense of anticipation among your fans for the following instalment. Small businesses may only publish a few times each week, but larger brands may post numerous times per day. Whatever you choose, make sure it’s a constant schedule so your audience knows what to anticipate.
- Authentic, raw content:
On Instagram, authenticity is being loyal to your brand voice and not being hesitant to talk freely about the issues that matter to you. On Instagram, honesty has a huge impact. And if you stick with it, you’ll be able to turn your Instagram account into a community of active users. Staying true to your brand will help you grow by connecting with your audience.
- Using the correct hashtags:
Hashtags Give You More Exposure! At first, competing behemoths may frighten new companies, but the proper use of hashtags may help you stand out from the crowd. Of essence, hashtags are words or phrases that summarise the meaning in your Instagram post. Small companies may lack the financial resources of larger corporations, but they are catching up to the trend by directly posting and marketing themselves, as well as encouraging the sharing of visual moments that are tied to a certain hashtag.
- Different types of content formats:
In-feed posts are no longer the exclusive source of engagement. Instagram now has stats for new forms of content including Story responses, IGTV episode views, and Story mentions. There are additional chances to boost your engagement rates and, as a result, your organic Instagram growth, with an ever-increasing range of content formats like Instagram Reels.
- Engage With Customers Effectively:
Every brand’s dream is to let customers know that they exist and to have them return for additional business. In addition, the average Instagram user prefers to be connected with just the finest posts and will like, comment on, and share their favourites. The more high-quality images and videos you upload, the more likes you’ll get, and the more visible your business will become to your target market. Additionally, you may increase your Instagram likes by utilising Instagram subtleties such as creating interesting biographies, giving links to the entire competition, optimising the usage of emojis, SEOs, and curation of material from people using location-based tools (User Generated Content).
- Run promotions & contests:
Giveaways, discounts, and freebies are popular among audiences, and this is unlikely to alter regardless of new developments on social media. Run competitions and promotions to boost your Instagram following and brand awareness. Make a following for your company and any other brands you’re collaborating with one of the giveaway criteria, as well as tagging friends for extra visibility.
- Stories Make Your Business Relatable
Instagram is a fantastic way to show your consumers that you are more than a faceless organisation. With so many features targeted toward increased audience interaction, Instagram stories and live broadcasts may leave a lasting impact. Give your followers behind-the-scenes access to your company, post videos of internal workers engaging, or host live Q&A sessions with your audience. Visual feeds represent your company’s distinctiveness and help it stand out.
Apart from these fundamental guidelines for starting a business on Instagram, it’s always a good idea to get expert assistance for a 360-degree marketing solution.
And we here at The Social Lions are delighted to help you with everything you need!
