How to get verified on Instagram – the essential steps
Validation is something we all seek. When it comes to brands and entities on social media, verification is the most common type of validation. It’s all about getting that desired blue checkmark, to be more explicit. Verification on Instagram shows that you have control over your brand’s exposure on the site, and it ensures potential consumers that your content is reliable.
As you might guess, getting a verified badge on Instagram is tough and, for obvious reasons, not available to everyone. If you believe you are deserving of this recognition, we have some tips on how to become verified on Instagram.
- What Does the Term “Instagram Verified” Mean?
According to Instagram, verified accounts “mean Instagram has authenticated that an account is the genuine presence of the public person, celebrity, or global business it represents.”
To put it another way, if you see a blue tick, you’re following an Instagram verified account rather than a fan account or anything else. Of course, this can be frustrating when you’re first starting out on the platform, because even if you’re the official account, people may be hesitant to follow you until they’re certain. If you’re confident in your ability to be verified, you may get right to the point and request a verified badge for your Instagram profile.
- How to Obtain Instagram Verification –
- Log in to your account and select Settings from the top-right menu.
- Select “Account” from the Settings menu and then “Request Verification.”
- Fill in the relevant fields and submit them to begin the review process.
Just because your account is eligible for verification doesn’t guarantee it will be recognised as such, according to Instagram. There is no assurance as to when you will be notified, but if you are rejected, you must wait 30 days before requesting verification again.
- Expand your social media profiles –
The first approach is to expand your presence in other places. Having a large following on other social media sites might help your account look more authentic. There are strong linkages between Twitter and press announcements, for example. This is due to the fact that politicians and journalists utilise Twitter to disseminate information.
- What strategies can you use to obtain more followers on other platforms? Take into account the following ideas:
- Build your brand’s identity by using a consistent voice and theme: Many businesses take a scattershot approach to engage with their customers. However, if you use your own voice online, it’s much simpler to form deep bonds with others.
- Post frequently: The more active you are on any social media platform, the more likely you are to persuade people to interact with your account.
- Develop amazing material: Just as you’d publish great photos on Instagram to grow your following, you should be creating informative content for your other platforms as well. Find out what your followers expect from you and give it to them.
- Keep an eye out for fake profiles.
While it may feel a little like crying wolf to say that your identity is in jeopardy, this tip comes directly from Instagram:
Accounts representing well-known individuals and brands are vetted since they are prone to impersonation.
Your verified badge distinguishes you as the unique individual you are. It installs confidence in your followers by reassuring them that they aren’t following a random imposter. People want to know they’re watching genuine content. Notifying Instagram that you’re being impersonated may prompt them to take action.
- Maintain Account Activity
This may seem self-evident, but you’re unlikely to get verified if you don’t use Instagram on a daily basis. The admins will look for consistent activity when deciding whether you’re worth verifying. It’s pointless to start the verification process if you’re not going to use the platform.
It also works the opposite way around. If you’re not using Instagram, what’s the point of verification? To increase your chances of receiving the blue verified badge, do the following:
Invest in high-resolution photos: Instagram is all about aesthetics. Because they understand how to interact with their intended audience, influencers get followers. Start snapping when you figure out what your admirers want to see on your page.
Utilize Insights: Go to your Instagram business page and utilise Insights to design content that will resonate with your followers. Make careful to post at the peak hours of your followers’ activity. To discover more about your social followers and adapt your advertising, use third-party platforms like Sprout Social.
Engage: Don’t forget to react to comments, like posts, and look for hashtags that are relevant. On every social media site, engagement is crucial.
The Instagram Audience Engagement Report from Sprout delivers an in-depth analysis of trends, hashtag usage, likes, and other engagement data. This is important for any brand attempting to make cross-account or cross-brand analysis easier.
- Increase the value of your earned media
Do you want to get a thumbs up on Instagram? Demonstrate to them that you are deserving of their time.
See what comes up when you Google yourself. Nothing? Fix it since there’s nothing to verify if you don’t have a well-known brand.
Remember, who gets a blue button on their Instagram account isn’t decided by an algorithm. Every request is personally reviewed, and they are likely to use search engines like Google to see what comes up for outside credibility. Finally, learning how to get verified on Instagram necessitates putting in the effort before submitting a request. Because it’s tough, verification badges are quite useful.
Is it Worth It to Have Your Instagram Account Verified?
Instagram verification takes a lot of thought and effort, so be sure you have a compelling cause before you begin. Being verified has a number of advantages, ranging from improved brand trust to a greater social search presence.
IG verification sets you apart from the pack and makes it simpler to connect with the people that mean the most to you. When used appropriately, it increases your social media trustworthiness and increases your conversion rates. All you have to do now is prove that you are deserving!
