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Social media marketing is evolving and how! Today, social media has become the most important platform for every small as well as large-scale business. Social media has the potential to bloom your business through a lot of trends that are going on, on various social media platforms. We’ve listed down the Top 6 trends in 2021 that have been followed by a lot of content creators, influencers and businesses as well and hope it helps you too;
1. Live streams
COVID-19 led to the cancellation of all outdoor events and big gatherings. This cancellation led to events happening online through live streams where the audience could join the live and be a part of the event. A lot of brands and creators found this as an opportunity to engage with their target audience and run online live streams in order to connect with them. Live streams have the advantage of being streamed for unlimited time which helps the businesses to have ample time to know and engage with their audience.
2. Reels Ignite Organic Instagram Exposure
Though Instagram is bringing out a slew of entertaining and flashy marketing features, the reel trend is definitely heading towards video, particularly short-form video.
The hour has come to embrace short-form video marketing. We like to think of Instagram Reels as previews to our services/purpose, and they can be as short as 30 seconds. It isn’t necessary for reels to be terrifying. The fact that you can add music and text to keep things interesting is what makes reels so appealing. Brands have started using reels to promote their content because it makes it more fascinating for people to watch.
3. Facebook Advertising
Returning to the core components of running Facebook and Instagram ad campaigns will be important to success as the online marketplace becomes more saturated and Facebook advertising costs continue to rise.
Central to that success, will also be accurately assessing the customer life cycle and the average customer value so you know how much you can pay for a lead and still remain profitable. You can also review the records of your past customers to get a solid sense of how leads join your list, the length of time between someone joining your list and becoming a paying customer, and how much your average customer spends with you.
Use this data to create estimates and a Facebook advertising strategy that reflects your real-world client data. Then you can be creative with building new ad campaigns that cater to Facebook’s interests.
4. User-generated content grows
User-generated content (UGC) is becoming a more dependable social media marketing strategy. This form of content is more honest and trustworthy to both brands and customers. People want to see real-life experiences, and the majority of users trust UGC when it comes to influencing their purchasing decisions. With the help of Instagram Reels, we should be able to view more UGC.
5. Authenticity will be vital
Many brands have taken note of the authenticity of social media and their human aspect. When some brands talked explicitly about their ideas regarding COVID-19 or other news events, others showed authenticity through user-generated content or customer feedback on their customers. Both strategies can help brands build confidence from their viewers, while also gaining notoriety as a company that cares if they are authentically applied.
Growth in the number of creators on social media platforms will be seen continuously. Influencers will continue to be present, but the focus will be on accountability, authenticity, and transparency. Brands and businesses will decide who to collaborate with and who to pass over.”Empathy and advocacy will be woven into the messages and goals of creator campaigns. The days of ‘faking it until you make it’ without any experience other than a large following are long gone.”
As successful brands continue to build trust from their audiences, expect authenticity to take centre stage on social media in 2021.
6. Consumers will crave snackable content
Expect snackable content to grow in popularity as people’s attention spans on social media shorten and more people scroll endlessly through feeds when they’re bored at home. Consumers will continue to seek out appealing and one-of-a-kind content. Puns, wit, and quick wit are among the most popular types of content.
At The Social Lions in Andheri, Mumbai, we’re a digital agency that caters to all your social media marketing needs and helps you stay on top of your game.
