Content marketing is a strategic marketing technique that focuses on developing and delivering valuable, relevant, and consistent content in order to attract and retain a targeted market – and, eventually, to drive profitable customer action.
In layman’s terms it is a marketing tactic that helps to create a set of new onlookers of the ad or ad set or buyers of the product to keep them interested. This term is used in marketing and advertising.
If you are into marketing, you will come across a certain set of jargons in the industry. Out of those jargons content marketing has a separate set of jargons. Here are the 25 Content marketing terms that you should know about.
Audience
You might have heard of this term more frequently in the Television or the eEntertainment industry, but this term is also used in the marketing industry.
Audiences are focused, clearly defined groups of individuals and/or organizations who willingly read, listen to, view, or otherwise engage with your brand’s content in exchange for the benefits they expect to obtain.
Content Strategy
A content strategy takes precedence over a content marketing plan. It is a strategy for developing, managing, and disseminating all information produced and shared across the company, not only content used in a content marketing program or effort. For example, how content is planned and developed to provide the best possible user experience is a factor that would fall under a content strategy rather than a content marketing strategy.
Mission Statement
A content mission statement is the guiding idea of your brand’s distinct content vision. This statement should ideally reflect your company’s beliefs, separate your storytelling from rival content, and guide your content team’s creative and strategic decision-making, including:
- What stories will your brand tell? (e.g., topics)
- How those stories come to be (e.g., core content formats and platforms)
- How your content assets interact with one another to produce a desirable experience for your audience
Personas
A persona is a composite sketch of the relevant qualities of a target audience based on proven commonalities. Used to inform your strategy strategies for reaching, engaging, and motivating your target audience to take action as a result of your content. Without well-researched personas, you will most likely guess what your audience wants and will frequently default to crafting content around what you know best (your products and services) rather than what your audience actively pursues.
Content Brief
Content brief outlines the guidelines and directions to ensure that the asset is appropriately focused and fulfils the brand’s editorial standards and marketing expectations. A well-written brief should include an elevator pitch for the task, important branding information (e.g., tone, voice, and stylistic considerations), key messages, and insights into the target audience.
Editorial Plan
A content or editorial plan is a tactical roadmap for carrying out your goal that identifies accountable team members. It should include information such as major subjects, content to be created, publication dates, distribution strategy, and calls to action.
Editorial Calendar
An editorial calendar is a process tool for keeping track of all the moving components in the execution of your content strategy. It usually comprises the topic, title, author information, and photos for each asset, as well as the publication and promotion schedule, which is arranged according to the workflows defined for creation and production.
Proofreading
Proofreading entails examining and editing content for mechanical mistakes or stylistic inconsistencies that may have an impact on the piece’s quality or readability. Checking written material for grammar, spelling, linguistic, or punctuation errors is one of the tasks. If necessary, a copy editor may rewrite to correct issues with transitions, wordiness, jargon, and style.
Call To Actions (CTAs)
Call to actions are statements or design features that highlight activities you want your audience to take after engaging with the material, such as subscribing to your newsletter, attending an event, or investigating other relevant assets and products. The most effective CTAs are straightforward, clear, inviting, and easy to spot.
Keywords
Keywords describe the contents of a content asset using terms that people use to search for content on that topic. They serve as the foundation for a search engine optimization (SEO) strategy.
Search Engine Optimisation (SEO)
SEO is a set of strategic approaches and tactics used to get content to rank as high as possible on Google and other search engines’ results pages (SERPs). The higher your content ranks, the more likely it will be clicked, increasing traffic to your material.
Segmentation
The categorization of content based on the target audience niche is referred to as segmentation (similar to a buyer persona). The content is provided in a clear and succinct manner that is appropriate for that audience. Content segmentation, which frequently affects design, language, and presentation, can boost engagement, better separate your business from competitors, and improve content marketing performance.
Conversion
A conversion occurs when a consumer performs a meaningful action after engaging with your brand’s content, such as purchasing a product, registering for an event or a gated asset, subscribing to a blog, newsletter, or joining a social network community.
Journey Mapping
Journey Mapping is a process of determining the most effective content to nurture consumers toward conversion by identifying the information and support they are likely to require at each conceivable interaction.
Lead
A lead is a person or business who enters your company’s sales or marketing database, generally (but not always) by engaging with a branded asset or communication channel.
Lead Scoring
Lead Scoring is a marketing technique that evaluates the quality and conversion potential of a prospect objectively and comparatively based on preset sales criteria.
A/B Testing
This is a method of performance testing in which two pieces of material are pitted against one other to assess comparative performance. It’s a randomised experiment in which two alternative version options — two web pages, two subject lines, two design techniques, two content viewpoints, etc. — are shown to distinct viewers on an equal scale.
Analytics
Analytics is the activity of monitoring and evaluating metrics data in order to assess the ROI of marketing activities such as calls to action, blog posts, channel performance, and thought pieces, as well as to suggested areas for development.
Key performance indicators (KPIs)
KPIs are standard, agreed-upon criteria for tracking progress toward your content marketing objectives. Potential KPIs include average conversion rates, lead volume, lead quality, revenue per new client, and so forth.
Paid Search
These opportunities often take the shape of pay-per-click advertisements or other sponsored listings that display towards the top of search engine results pages (SERP) when people search for information relevant to your content.
Content Format
A content format is the location or presentation of content for distribution and engagement, such as text in a printed book, a digital magazine, or an SMS campaign; audio in a podcast; or graphics in the form of a movie or infographic.
Owned Media
Owned media distribution systems are completely under your brand’s control, allowing you to choose where and how it appears, how it is accessible, and how it integrates with other areas of the content experience.
Content Curation
The gathering, selection, categorization, commentary, and presentation of relevant content is known as content curation. Third-party content is frequently used in this strategy, with your brand putting its own twist on others’ content. It can also be used to curate material published by your brand.
Ideal Customer Profile (IDP)
An Ideal Customer Profile is a description of a specific consumer (individual or business) who is a perfect fit for your brand’s offering.
Total Addressable Market
Total Addressable Market is a figure that refers to the total number of possible buyers and/or revenue prospects for a product or service.
Marketing Qualified Leads
MQLs are leads that have been examined by the marketing team and meet the requirements to be passed along to the sales team as someone who may become a customer at some time in the future.
This Glossary only covers the Jargons that you will come across when it comes to marketing. If you want to simplify your doubts about the brand’s Content marketing contact The Social Lions and reach out to us through email.