CATEGORY :

SOCIAL MEDIA MARKETING

the social lions portfolio for fittr

Fittr

Fittr is a global, technology-driven fitness platform dedicated to educating and empowering individuals to achieve sustainable health and fitness. With over 300,000 success stories and a community of more than 5 million members worldwide, Fittr is on a mission to make 50 million people fit. The platform promotes fitness as a lifestyle transformation, helping individuals view their bodies as gifts rather than obstacles.

Fittr identified an opportunity to amplify the social media presence of their top coaches, who excelled in fitness coaching but lacked the skills to effectively manage their digital profiles. To address this gap, the "FacesOfFittr" campaign was launched, aiming to bridge the coaches' expertise with social media visibility. The objective was to enhance the reach and engagement of each coach’s profile, aligning their brands with Fittr’s larger mission.

The Social Lions developed a personalized and hands-on approach to meet the unique needs of Fittr’s coaches. Tailored content strategies were crafted for each coach, focusing on their expertise and the personas they wanted to portray. Our team brainstormed diverse content ideas and encouraged the coaches to experiment with trending topics and innovative formats to maximize engagement. Additionally, we provided social media training to equip the coaches with the necessary skills to independently manage their profiles, fostering long-term self-sufficiency in digital engagement.

The "FacesOfFittr" campaign achieved remarkable success, significantly growing the audience and engagement of Fittr’s top coaches. Two coaches experienced a 50% increase in followers and interactions, while the other three saw a steady 30% growth in their social media metrics. The tailored content strategies effectively enhanced the coaches’ profiles, aligning them with Fittr’s overarching vision of promoting sustainable health and fitness to a global audience.

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