SoccerJi App sought to achieve the following objectives:

1. Increase Awareness: Establish the app as the go-to platform for Indian Football enthusiasts.
2. Build a Community: Create a strong network of football lovers and active users.
3. Promote Daily Updates: Position the app as a reliable source for football news and local updates.
4. Boost Engagement: Actively interact with their audience to strengthen user loyalty and participation.

The Social Lions implemented a multi-faceted strategy to help SoccerJi App achieve its goals:

1. Multi-Platform Integration:
   • Managed SoccerJi App’s Instagram account to ensure consistent and engaging communication with followers.
2. Content Marketing:
   • Created daily posts sharing football news, match updates, and local insights.
   • Showcased the stories of local football freestylers through Instagram reels, encouraging engagement and recognition.
3. Innovative Campaigns:
   • Held interactive contests with exclusive rewards to incentivize user participation.
   • Organized fan Q&A sessions featuring famous football players such as Manvir Singh and Vignesh Dakshinamurthy, boosting community interaction.
4. Content Variety:
   • Uploaded engaging Instagram stories with polls on daily matches.
   • Collaborated with third-party accounts to increase SoccerJi’s reach and credibility.
5. Brand Consistency:
   • Enhanced the app's branding through visually appealing designs and consistent messaging to align with the football community’s vibe.

Our strategies delivered measurable success for SoccerJi App:

1. User Growth: Increased Instagram followers to over 18,000.
2. Enhanced Reach: Expanded account reach to over 900,000 users, with interactive posts achieving 40,000+ engagements.
3. Community Building: Fostered visibility and organic growth through freestyler collaborations and user-generated content.
4. Notable Involvement: Secured participation from prominent football players, enhancing credibility and engagement.
5. Milestone Achievement: Contributed to SoccerJi App’s journey toward reaching the funding stage.

SoccerJi appreciated the seamless blend of creativity and strategy, noting the success of engaging reels and celebrity collaborations in elevating their brand presence.