Mega We Care wanted to stand out in a crowded health and wellness space in Southeast Asia and East Africa, regions where lifestyle-related health issues are highly prevalent. Despite a strong product portfolio and the educational credibility of GHBY, the brand struggled with awareness and engagement. The goal was to deliver practical, lifestyle-driven content that educated audiences on digestive health, liver health, pain care, and diabetes, rather than purely promotional messaging, helping people take actionable steps toward better health.

We developed a strategic content approach rooted in GHBY’s pillars of Nutrition, Fitness, and Wellbeing, focused on education, trust, and local relevance. The campaigns were designed to connect directly with audiences, providing guidance, resources, and practical tips that made health topics relatable and actionable.

Content Approach:
Across multiple campaigns, we created content that resonated with local audiences, combining visual storytelling, step-by-step health guidance, and interactive resources such as flipbooks and guides. The focus was on real-life relevance teaching audiences how to improve their digestive, liver, and metabolic health while addressing common lifestyle challenges.

Srilanka campaign for its launch: 
Redesigned and developed content collaterals for internal and external stakeholders for their Srilanka wellness center launch to maintain consistent engagement, reinforcing Mega We Care’s position as a trusted, science-backed resource for everyday health.

Multi- platform Social Media audit:
We conducted a comprehensive audit of Mega We Care’s Instagram and Facebook accounts, analyzing content performance and audience preferences. Alongside this, we mapped regional and global competitors to identify content gaps and engagement patterns to ensure each campaign was optimized for maximum reach and long-term brand recall.

As the campaign is still in progress, real-time performance tracking and analytics are monitored by the client. However, early checkpoints indicate the following:

• Positive Reception: The creative strategy, content ideas, and storytelling approach were well-received internally by the client and audience on social media.
  
  
• Brand Positioning: The campaign successfully reinforced Mega We Care’s positioning as a flexible, science-backed health brand offering practical solutions for digestive health.

The client shared positive feedback on several aspects of our work. They appreciated the clarity and structure of the content calendar, noting that it felt strategic and aligned well with GHBY’s values. They also highlighted our storytelling approach, especially how we made a medically rooted category like digestive health and overall well-being, relatable and engaging. The visual strategy resonated with local audiences, reflecting regional sensitivities across Southeast Asia and East Africa We are preferred over their other agencies for content and campaigns.