When TSL engaged with Senthera, the Instagram feed at @sentheraworld was visually consistent but commercially inert. The aesthetic was all-pink, polished, and graphic-led. There was not a single real person on the feed. No lifestyle context, no user-generated content, no human proof. 

The brand had strong word-of-mouth and authentic customer reviews, but those were not being surfaced or amplified into content. The specific gaps were:

• No lifestyle or usage content; the feed read like a moodboard rather than a brand people lived with
• No UGC or social proof amplification despite genuine 5-star customer reviews already on the website
• No content that showed the scent or sensory experience, which is the brand's primary differentiator
• No consistent campaign idea or funnel from content to conversion
• No visual content library that could support ongoing social, performance ads, or gifting moments

Senthera needed a content system that earned trust through human proof and sensory storytelling, not just a prettier version of what already existed.

TSL built Senthera's content library from the ground up using AI-powered UGC production and AI photoshoot and video capabilities, creating a volume of premium, platform-ready assets without the cost or lead time of a traditional shoot.

AI UGC content

The core gap in Senthera's content was the absence of real human proof. TSL produced AI-generated UGC content that placed the product inside authentic-feeling lifestyle moments: post-shower routines, bathroom shelfie setups, application textures on real skin, and gifting moments.

• Created lifestyle-led UGC video content across morning and evening ritual contexts, giving the brand the lived-in feel its premium price point required
• Produced creator-style review content simulating the "What perfume are you wearing?" moment already present in customer reviews, turning organic customer sentiment into structured content
• Developed unboxing and first-use content formats to support gifting and consideration-stage audiences
• Built a bank of UGC assets across the full product range, usable for Instagram feed, Reels, Stories, and Meta ad formats

AI product photography and video

Alongside UGC, TSL produced a premium visual library for the brand through AI-assisted product photography and short-form video, removing the need for a studio shoot entirely.

• Produced editorial-grade product stills across sensory and ingredient-led visual directions: steam, candlelight, tactile cream textures, ingredient macro shots of lychee, rose, and vanilla, all calibrated to Senthera's warm brand palette (Plum, Clay, Gold, Porcelain, Ink)
• Developed short-form video content for Reels and paid ads, demonstrating product textures, before-and-after skin results, and fragrance storytelling that shows rather than describes the scent
• Created campaign-specific assets for both #ComeHomeToYourself (ritual-led lifestyle) and #SkinsNewObsession (USP-led ingredient and proof content)
• All assets were produced to be immediately deployable across organic social, paid Meta, and Amazon listing formats without further post-production

Content library and strategy

• Developed a four-pillar content framework around The Ritual, The Proof, The Science, and The Culture, ensuring the library covered every stage from awareness to conversion
• Structured content across two campaign territories so every asset connected to a campaign idea rather than being a standalone post
• Built the library across multiple formats: static carousels, ingredient education reels, lifestyle statics, and video content, giving the brand a full month of ready-to-publish content

The TSL team has been really creative with their approach to the product photography and the kind of vibe and aesthetics that should be attached to the account. The kind of detailing that went into making this content library has been nothing short of amazing, and I loved the work.