Client Overview:
Car Stylo is a one-stop shop for a wide range of car-related services. With a team of experienced professionals, the company strives to provide the highest level of customer satisfaction.
Challenge:
The COVID-19 pandemic brought a significant challenge to Car Stylo as lockdown restrictions prevented potential customers from accessing car service centres. This also posed a problem for car owners who were unable to locate available service centres for their vehicles.
Objectives:
Our primary objective was to reach out to prospects and offer them convenient and safe car maintenance services. To achieve this objective, the company devised a new strategy known as “door-to-door maintenance.” However, they needed to communicate the safety of their services to their audience effectively.
Approach:
We helped them develop a comprehensive solution that effectively communicated the safety of their brand’s car maintenance and services amidst the COVID-19 pandemic. The team conducted extensive market research to identify the most recent trends, target audiences, and niche-specific keywords.
Solution:
We worked closely with Car Stylo to create a social media campaign that emphasised the company’s commitment to safety during the pandemic. The campaign featured engaging content that highlighted the precautions taken by the company to ensure their customers’ safety. The team also created eye-catching graphics that communicated the message clearly and effectively. As a result of the campaign, Car Stylo was able to successfully reach out to its target audience and offer them convenient and safe car maintenance services through its “door-to-door maintenance” strategy.