Even though it may appear to be a minor aspect of your profile, creating the ideal Instagram bio for a brand may be difficult. Your bio establishes the context for your brand’s presence on the platform. And, given that you only have 150 characters to encapsulate what your company stands for, it’s totally fair to intellectualise it.
We’ve broken down the aspects that go into the best Instagram bios for a brand and how to create one for your brand to make creating one easier.
Why is your Instagram business bio important?
First and foremost, why is your Instagram business profile bio so important? As easy as it may appear, an Instagram bio is crucial in building your brand’s visibility. It demonstrates who you are and what you sell. You may also use the same area to explain why they should be interested in your company and its offerings.
In many situations, whether someone finds you through an Instagram hashtag or by clicking through from a sponsored post or sharing on Stories, your Instagram profile may be the initial point of contact. Your bio is critical for making a strong first impression while also explaining why they should follow you.
As a result, you should concentrate on developing an Instagram company profile that successfully reflects your brand personality and demonstrates your distinct value proposition. In other words, it should be considered as part of your entire Instagram business plan.
What information should be included in an Instagram bio?
Writing your Instagram bio for a brand is an important step toward establishing the ideal Instagram account. Here are the important components of your Instagram bio:
- Username and name –
Your Instagram username serves as your @handle as well as your Instagram identity. It is part of your Instagram profile URL (instagram.com/myusername) and is prominently displayed at the top of your profile page. Your name, on the other hand, is your true or complete brand name. You may be aware of acronyms or name variations widely used for your brand name based on data sources such as audience and keyword analysis. Consider putting those in one place in your Instagram bio, such as your username.
- Profile Picture –
This should be connected to the visual identity of your brand. You might incorporate a brand logo, a physical place, or even a product image. However, whichever photo you select, should look excellent and be relevant to your business.
- Bio Section on Instagram –
This is the area under your name where you may express yourself (or in this case, your brand personality). You have 150 characters to explain to people why they should follow you, what your Instagram profile is about, and what your brand provides. Because you don’t have much to work with, it’s even more important to prepare ahead and polish your Instagram brand profile.
- Website –
While you can always add a URL to your homepage, you can also keep this connection up to date by publishing new goods, material, projects, and so on.
- Classification –
Instagram also allows you to define which sector your business belongs to – whether you own a restaurant or a media and entertainment firm, for example. If you enable it, this appears just beneath your business name, freeing up room in your Instagram bio for other critical information.
- Buttons with call-to-action –
You may free up even more space in your Instagram bio if you use the call-to-action buttons accessible to Instagram Business accounts. This enables users to take action directly from your Instagram profile while using the mobile app, making it easier for customers to convert on activities such as purchasing tickets or booking tables.
- Contact information –
Contact options offer prospective consumers the information they need to get in touch with your company. Use the email and call buttons to showcase your company contact information without taking up valuable space in your bio.
How to Write the Best Instagram Bios for Your Brand?
Now that you understand what goes into an Instagram bio, let’s look at some recommendations for writing the greatest Instagram bios for your business:
- Determine your objective –
You must keep below the 150-character restriction, thus having a strong sense of direction is essential when creating an Instagram bio for a company. Knowing exactly what you want from your bio will assist you in narrowing down what to mention.
- Allow the personality of your brand to show through –
Make the most of your Instagram company bio to show the personality of your brand. This encompasses your overall language and tone, as well as what you say. Some companies may additionally use relevant emojis if such an approach matches the brand’s personality. It should be noted, however, that special characters and emoticons may not translate effectively on a screen reader.
- Include hashtags and profile links that are relevant –
In your bio, you may include clickable hashtags and profile links. Make the most of this by directing customers to your other Instagram accounts or related tagged content. When it comes to hashtags, using them in your bio will allow you to guide your audience to visually appealing tagged user-generated material.
- Ensure that it is simple to read –
As previously said, your Instagram bio should be able to explain what your brand does or offers. As a result, it is critical that individuals can quickly read and understand the information. Line breaks and space, for example, make text simpler to read and highlight key information at a glance
- Include a strong call to action –
While call-to-action buttons save a lot of space in your bio, it never hurts to be more clear with your CTA. Include a CTA in your bio to let visitors know exactly what they need to do when they visit your profile.
Are you ready to develop an eye-catching Instagram bio?
Your Instagram bio might be the deciding factor in increasing your social presence. It’s the ideal location to showcase your business identity and creative side. It may also assist you in showcasing your individuality and entertaining your audience.
Contact The Social Lions for further insights that can help you take your social strategy to the next level.