Since 2022 is here, you may be interested in learning about the most addicting applications of 2021. The COVID-19 epidemic has had a significant influence on the year’s most popular applications. But marketing hasn’t stopped, and if you want to keep your mobile marketing efforts going, you need to know which applications are dominating the market. It is critical to understand your target audience’s online activity and the best ways to communicate with them in order to improve campaigns.
Let’s have a look at the top downloaded and addictive apps in the Apple App Store and Google Play Store in 2021.
As the world’s most popular app, it’s no surprise that Facebook is one of the most popular applications in 2021. Throughout this era of connecting and remaining in touch, Facebook has been quite useful.
Facebook is routinely ranked among the top ten apps in both the Apple App Store and the Google Play Store. It is the world’s most famous app publisher in terms of downloads, according to Statista.
IoS link : https://apps.apple.com/in/app/facebook/id284882215
Google Play Store link : https://play.google.com/store/apps/details?id=com.facebook.katana
Instagram completes the Facebook family. This picture and video sharing software is a favourite of Generation Z and Millennials. Though this app prefers to keep its statistics private, it’s safe to infer that owing to its popularity and immovable standing in the app stores, it has undoubtedly maintained its popularity in 2021. Instagram is very good for marketing. The app provides several ways for advertisers to communicate with their target demographic, including IGTV, Instagram Lives, and Instagram Stories.
IoS link : https://apps.apple.com/in/app/instagram/id389801252
Google Play Store link : https://play.google.com/store/apps/details?id=com.instagram.android
- Google pay
If you live in India and need a UPI transfer app for Android, look no further than Google Pay. You may use Google Pay to recharge your phone, pay bills, send and receive money, and more. The good news is that Google Pay rewards you with scratch cards for making payments. In addition, you may use scratch cards to obtain great deals and cashbacks.
IoS link : https://apps.apple.com/in/app/google-pay-save-pay-manage/id1193357041
Google Play Store link : https://play.google.com/store/apps/details?id=com.google.android.apps.nbu.paisa.user&hl=en_IN&gl=US
In terms of staying in contact, a number of social networking applications had continuous downloads in 2021.WhatsApp has around 2 billion users throughout the world.
While WhatsApp is not as popular in the United States, it is the most popular messaging app in the rest of the world. It allows businesses to stay in touch with their consumers and customers through tailored communications, unique offers, and other means.
IoS link : https://apps.apple.com/in/app/whatsapp-messenger/id310633997
Google Play Store link : https://play.google.com/store/apps/details?id=com.whatsapp
- Moj
Because a number of Chinese applications, such as TikTok, are banned in India, others have sprung up to fill the hole. Moj is an excellent illustration of this. It lets users create short films of up to 15 seconds in length and customise them with numerous effects. Its basic user interface makes it easier for others to connect with it via comments, likes, and shares, for example.
This app is very young, having launched in July 2020 and swiftly amassing millions of users. It has approximately 80 million active monthly users who spend 34 minutes each day on the app.
IoS link : https://apps.apple.com/in/app/moj-short-video-app/id1523457550
Google Play Store link : https://play.google.com/store/apps/details?id=in.mohalla.video&hl=en_IN&gl=US
- Zoom
This software, along with a few video conferencing apps, was undeniably one of the most popular in the previous year. Zoom reported over 300 million daily participants in April 2020, and the app had 38 million downloads in January 2021 alone.
The COVID-19 dilemma is directly related to this boom. Many people throughout the world utilised Zoom as their video-conferencing tool of choice since they had to continue working from home. Customers may use Zoom to make video calls for business or to communicate with loved ones.
IoS link : https://apps.apple.com/in/app/zoom-cloud-meetings/id546505307
Google Play Store link : https://play.google.com/store/apps/details?id=us.zoom.videomeetings
- Candy Crush Saga
Candy Crush Saga is the most popular game on the Google Play Store. It is a renowned puzzle game that is currently being played by millions of people all around the world.
This is a puzzle game, but it is quite addicting. In this puzzle gameplay, you must swap and match candles to advance to the next level. The problems grow more competitive as you continue.
IoS link : https://apps.apple.com/in/app/candy-crush-saga/id553834731
Google Play Store link : https://play.google.com/store/apps/details?id=com.king.candycrushsaga&hl=en_IN&gl=US
- Google One
Google One, on the other hand, is the official Google app that allows you to routinely back up your phone and manage your Google Cloud storage. Google One comes with 15 GB of storage space by default.
That 15GB is available for usage across Google Drive, Gmail, and Google Photos. You get extra storage and a VPN service with Google One Membership.
IoS link : https://apps.apple.com/in/app/google-one/id1451784328
Google Play Store link : https://play.google.com/store/apps/details?id=com.google.android.apps.subscriptions.red
- Slap and Run
Slap and Run is a Google Play Store game that has an infinite runner. The game is quite amusing and addictive to play. You must strike pedestrians and flee without being caught.
The game is simple to play; simply swipe left and right to control your in-game avatar as you slap and run over people.
IoS link : https://apps.apple.com/in/app/slap-and-run/id1591587100
Google Play Store link:
https://play.google.com/store/apps/details?id=com.stoneaxe.slapandrun
- MX TakaTak
MX TakaTak, like Moj, is an Indian video sharing app that allows you to produce your own films, check what’s hot at any given time, and search for videos on themes that interest you.
Although this app is predominantly used in India, it does accept English content, allowing foreign companies and influencers to participate. It also has over 10 million daily users and approximately 45 million monthly users.
IoS link : https://apps.apple.com/in/app/mx-takatak/id1522698952
Google Play Store link : https://play.google.com/store/apps/details?id=com.next.innovation.takatak
Nobody could have guessed how popular some of these applications would become. It will be interesting to monitor how app store downloads change throughout the course of 2021, and we will surely update our blog when those numbers become available.
To know more about such apps and stay updated, keep following The Social Lions.