Word count, which is much more than a statistic, may have a significant impact on the performance of your online content. If you’ve never provided the word count of your blog posts, articles, or other digital marketing assets any attention, now is the time to begin. Discover how the quantity of your content influences everything from search engine optimization (SEO) to audience behaviors, as well as what you can do to make the most out of the number of words.

SEO should always be in the forefront of your thoughts as a content marketer. After all, you want to ensure that your target audience may locate the useful articles and other content you provide online.

If you’ve been inclined to create a greater quantity of brief pieces of content in order to increase your SEO ranking, reconsider. An assessment of Google’s search results reveals that the search engine has a strong preference for long-form content.

The highest-ranking article in 2014 averaged little more than 900 words. The top content a year later had larger word counts, ranging between 1,140 and 1,285 words. If the current tendency continues, Google will favor even lengthier pieces of content in 2022.

A salesperson is compensated based on the number of sales he makes. A fisherman is paid by the pound of fish he catches. While authors/bloggers get compensated based on the number of words on their blog. It is not unexpected that authors are fully aware that word count has a significant impact on their remuneration. Articles and blogs with certain word counts are frequently requested by webmasters or site owners.

Google Requirement – 

Are you aware of the ideal length of content for SEO? How lengthy should an article be for maximum SEO? These are the questions that the vast majority of people have. To gain a higher rating, you must-have information. Your post should not be too short or too long. According to various research studies conducted over the previous decade, lengthier material receives a higher score. The word count varies depending on the specialization. The recommended word count for an article or blog post is between 1,000 and 2,000 words. When determining the length of an article, several things must be considered.

• Article Type :

The length of the article is determined by the niche. If the article is for a journalistic website or blog, the word count is irrelevant because the length of the piece is made up of information and the narrative that the writer will cover. If the material is relevant, you will receive a high ranking.

A classified ad site’s goal is to advertise a service or product in a few phrases. It should be succinct and to the point.

• Google Prerequisite : 

It is critical for SEO to conduct keyword research on Google. You will be able to assess the size and type of content on the first page of search results in this manner. This is a fast and easy approach to learn what Google wants to know about specific topics. You may receive five results from your search. 

If you observe that the range is wide, can you select 2000 words for your SEO article? Google prefers long-form articles in its search results. The domain authority and quality have lowered the ranking.

Google’s algorithm is always evolving and becoming more sophisticated. It begins to emphasize short pages for keywords in areas where consumers like to read homogenous content. Several years ago, the ideal length for an article in terms of SEO ranking was 2000 words. A longer post ranks higher, yet the majority of readers do not like to read posts that are too long. It signifies that Google isn’t returning the intended results. The Google algorithm is based on the length of the content.

• The importance of the keyword :

The length of the content cannot be determined based on the keywords. The writer uses a word counter to check the word count and deliver an exact word count as required by the SEO. To get a high position, SEO can determine which keywords require a lengthy post. There are two parts to it; if 200 words are sufficient for the article based on the keyword, and there is no need to write 2000 words. It is not appropriate to overspend on producing lengthy articles.

Blogging and Word Count:

Word count is crucial in blogging since it appears to be highly connected with higher search engine rankings such as Google, Yahoo, and Bing. This relationship has existed for years, but it appears that lengthier blogs are becoming more significant for top ranking.

The highest quality material is always chosen in Google’s ranks; after all, people want the greatest results available. As a result, they deduced logically that material with a higher word count is more complete and hence more likely to respond to user demands.

When writing for SEO, word count is really important. The majority of high-ranking content-containing blogs that appear on the first page of SERPs are extensive in word count. Most of them are over 2,000 words long, with the majority falling in between 1,300 and 1,500.

You will see that many big word count blogs feature always-green content, which is the best type of content for SEO. In comparison to material that is based on current events or viral trends, evergreen content receives more clicks over time.

Longer word counts are also associated with more prominent blogs. If you write lengthier material and have a higher word count, you will be able to include more facts and information in your piece, making it more valuable.

This will improve the prominence of your blog and boost its capacity for sharing and connecting. The more personalized shares and backlinks you receive, the higher your website or page rating in Google will be.

To know more about why word count matters for SEO articles and blogs, get in touch with The Social Lions.