Following the major redesign of Google Shopping , Google is now upgrading the mobile shopping experience on Google Search. When you do research online for clothes, footwear, and accessories, you will no longer only obtain a list of links to various items and businesses. Instead, Google will provide a new area that will highlight the most popular items from retailers all across the web, which you will be able to filter and browse.
For example, Google claims that you may search for “running shoes,” “women’s leather belt,” or “wide-leg jeans,” and then be given a variety of goods in a new, visual guide.
A Google official confirmed to Search Engine Land that the company has included a “Shops” section to its mobile search results. The Shops section displays three stores (but may be expanded to display up to 10) based on their organic search results and is accessible through mobile devices for certain shopping-related inquiries.
“We just announced Shops, a new module available on mobile devices for specific US-English shopping-related inquiries,” a Google spokesman told Search Engine Land. “We launched this to assist show additional seller alternatives to Search users.” This feature presently displays three stores, but users can extend to see up to ten merchants based on availability. The order and selection of the results displayed are dependent on organic search ranking.”
Another significant achievement for Google’s organic shopping initiatives. Over the previous two years, Google has transitioned its shopping-related results from a paid product to one that provides enough organic exposure chances, beginning with the launch of free product listings in April 2020.
In addition, the business has established Shopping connectors for Shopify, WooCommerce, and GoDaddy, among other e-commerce platforms, as well as a “deals” area in search results.
The Shops section is yet another place in the search results where shops may possibly appear, increasing brand recognition and driving traffic. However, because the Shops section is dependent on organic search ranking, shops who don’t already rank well may be excluded.
You may also scroll down to see aggregated user reviews while viewing the item in question. When you’re ready to buy, simply click on the link to the retailer of your choice.
The tool is driven by Google’s search index, which organises items from over a million online businesses and is updated on a regular basis. Google also states that the new shopping tool is not sponsored marketing for merchants. Participating shops can include their qualified items for free in this area.
As Google continues to increase support for organic shopping features, retailers must ensure that their sites are optimised for both standard search results and shopping-related elements.
Non-shopping searches may also display on the same page as Shops results. More shopping elements may possibly push non-shopping-related outcomes further down the page, affecting click-throughs.
From an industry standpoint, Google’s development of organic e-commerce capabilities that benefit both users and merchants demonstrates the emergence of digital commerce and its position in the company’s strategy.