DuckDuckGo (abbreviated DDG) is an internet search engine that prioritises privacy and avoiding the filter bubble of tailored search results. DuckDuckGo does not show search results from content farms.  It uses several APIs from other websites to provide quick responses to questions, and for traditional connections, it depends on its partnerships (primarily Bing) and its own engine

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DuckDuckGo is making significant strides in the search industry, with a 46% increase in 2021 and more than 100 million daily searches.

Unlike Google or Bing, DuckDuckGo is a privacy-focused search engine that does not monitor or profile its users. The organisation does rely on advertising, but such advertisements are exclusively focused on the terms and content of a single search.

While its market share pales in contrast to Google’s, it is definitely in fourth position, after Google, Bing, and Yahoo. DuckDuckGo’s searches increased from 23.6 billion in 2020 to 34.6 billion in 2021, according to Bleeping Computer. This amounts to a daily average of 100 million in 2021, up from 79 million in 2020.

Certainly, DuckDuckGo has a long road ahead to go before it can pose a serious threat to Google, but the firm continues to demonstrate that revenues don’t have to occur at the price of customer privacy.

DuckDuckGo’s popularity is expanding, with the search engine being used an estimated 100 million times every day. If you’re concerned about the security of your data, it’s important to learn why this is occurring.

So, where is its increased popularity coming from?

Probably it is associated with increased consciousness of internet users concerning privacy and the significance of data. This awareness is growing as a result of different incidents, such as data leaks or changes in the regulations for maintaining private data in certain apps.

DuckDuckGo offers a high level of confidentiality since it does not gather data and does not analyse queries in the same way that Google and other search engines do. DDG is accessible as a web browser for several browsers, including Chrome and Microsoft’s Edge, as well as a mobile application. It allows us to surf the Internet with the confidence that someone is concerned about the security of our data. Some users have also mentioned that when using DDG, they were able to more quickly search for something that Google, for example, was hiding due to a customization issue.

Why are we concerned? Due to consumer privacy concerns, Apple and Google have blocked third-party cookies from monitoring users throughout the web. The similar emphasis on anonymity has helped DuckDuckGo consistently surpass 100 billion searches. While its success has been minimal, it can give new or current search engines a path to remove or fully prevent Google dominance by focusing on an underserved user base.

It’s still a long way back Google, but DuckDuckGo is catching up to Yahoo! and Bing, so a scenario where it’s as much a part of the discourse as Bing’s may not be that far off. Nonetheless, optimising for any non-Google search engine is quite improbable.

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