Have you ever walked across the malls and all of a sudden you look at a shop or cafe’s logo and wonder how did it get there? And why do brands spend a lot of money on these logos?
A well-designed logo can provide significant benefits to brands. It can help pique consumers’ interests, distinguish brands from competitors, facilitate brand recognition, influence investor decisions, and convey what a brand is all about.
A lot of brands have changed or maintained their logos to communicate their message to their audience. So let us take a deep dive into the hidden meanings behind some of the brand logos.Audi
Audi is a luxury vehicle manufacturer based in Ingolstadt, Bavaria, Germany. Audi produces vehicles in nine production facilities around the world as a subsidiary of its parent company, the Volkswagen Group.
The four rings of the Audi logo represent its 4 initial manufacturers. The four manufacturers consist of Horch, Audi, DKW and Wanderer. These companies merged back in 1932 to form a union today famously known as Audi. Pepsi
Pepsi is a brand of carbonated soft drink made by PepsiCo. Caleb Bradham invented and introduced Brad’s Drink in 1893, and it was later renamed Pepsi-Cola in 1898, and then shortened to Pepsi in 1961.
In its journey of 122 years, Pepsi has redesigned its logos 12 times. Surprisingly, Pepsi had spent $ 1 Million to change its logo because the reason being, The logo was designed with respect to the golden ratio, Earth’s magnetic field and gravitation, Fengshui (an ancient Chinese traditional practice that claims to use energy forces to bring people into harmony with their surroundings) and other fields of knowledge. This design is claimed to retain the brand appeal and maintains an emotional bond. McDonald’s
McDonald’s is an American multinational fast-food corporation that was founded in 1940 as a restaurant in San Bernardino, California, by Richard and Maurice McDonald. It has a revenue of 2,107.6 crores USD and serves over 100 countries, making it the world’s largest restaurant chain by revenue.
The M in the logo represents McDonald’s. The arches in the “M” represent “mother’s breasts,” according to Cheskin, the designer of the well-known logo. This “maternal” aspect of the logo is said to have influenced people to choose McDonald’s over a home-cooked meal.Amazon
Amazon is a multinational technology company headquartered in Seattle, Washington, that specialises in e-commerce, cloud computing, digital streaming, and artificial intelligence. It has been called “one of the world’s most influential economic and cultural forces” and is one of the most valuable brands in the world.
Many believe that the arrow in the brand’s logo represents a smiley face, but there is more to it. The arrow of the smile goes from A to Z. This indicates that amazon sells everything from A to Z metaphorically.
So, now that you have learnt about how logos play an important role in branding, you must think about branding and marketing your businesses as well? So why wait, just drop us an email on our contact page and reach out to us today for best branding practices.