Clickbait Is Dead. Long Live Curiosity Marketing
For years, the internet has been full of content designed just to get clicks. Headlines promised more than they delivered and we all know how that feels, frustrating and disappointing. Today people are smarter and more selective. They don’t just want to click, they want to learn, explore and engage with something meaningful. T
Why Microcontent Will Rule Social in 2025: 7-Second Stories, Big Results
Social media consumption has shifted dramatically. Users no longer scroll through long-form posts or lengthy videos; they want quick, engaging content that grabs attention instantly. And microcontent is exactly that, bite-sized, impactful pieces designed to hook audiences in seconds. In 2025, microcontent isn’t here just t
GST 2.0: Lower Prices, Bigger Marketing Budgets and What It Means for Marketers in 2025
As India moves into GST 2.0, consumers are expected to benefit from lower product prices, which in turn could lead to a surge in spending. For marketers, this is more than just a tax update, it’s a signal to rethink marketing strategies and campaigns in 2025. Lower prices mean more disposable income for consumers, which [&hell
Google AI’s Nano Banana Image Model: What It Means for Brands and Creators
The world of AI-powered creativity just got an exciting update with the launch of Google’s AI Nano Banana image generation model. There are so many image generation and editing models in 2025, but this one, from our experience is by far the best. Designed to be fast, lightweight, and incredibly easy to use, this new […]
Why Emotional Marketing Works: The Science Behind Storytelling & Brand Loyalty
In the digital age, emotional marketing is not just a trend, it’s a powerful tool that drives consumer behavior. Why? Because emotions are deeply ingrained in the decision-making process, influencing purchases, brand loyalty, and customer engagement. From neuromarketing to nostalgia marketing, brands are tapping into emotional
The Rise of Subscription-Based Models: Why Brands Should Embrace This Shift in 2025
In 2025, we have observed that the traditional way of working with agencies is transforming. Subscription-based models are now reshaping how brands and marketing agencies collaborate. Just like the tech industry saw a shift with SaaS, subscription models are now making their mark in the advertising world. Retainers, productized
Content Is King, But Context Is Queen: Why Strategy > Quantity in 2025
In the world of digital marketing, the mantra “content is king” has been around for years. But in 2025, it’s time to add another layer: context is queen. While creating great content is essential, the right context is what makes it truly shine. It’s no longer just about producing as much content as possible;
The Rise of Nano-Influencers: Why Brands Are Betting on Small Voices for Big Reach
In a world dominated by influencer marketing, the new trend is clear: small voices are making a big impact. Nano-influencers are individuals with followings ranging from 1,000 to 10,000. They are quickly becoming one of the most valuable assets for brands. While their reach might be smaller compared to mega influencers, their in
The Power of Going Live: Why Every Brand Needs a Live Strategy in 2025
Live streaming is no longer a trend, it’s a game changer. What makes live content so powerful is the real-time interaction it offers. When brands go live, they’re inviting their audience to be a part of the experience, creating instant conversations. Whether you’re hosting a product launch, conducting a Q&A session, or
Meme Culture in Marketing: Why Smart Brands Can’t Afford to Miss the Moment
In today’s fast-paced digital landscape, memes have become more than just internet humor. They’ve evolved into a powerful marketing tool that boosts relatability, virality, and brand affinity. As meme culture continues to dominate social media, brands that tap into it strategically can drive massive engagement and foster dee
