How Brands Can and Should Leverage Gen Z in 2026
Gen Z isn’t just the next big thing; they are already shaping markets and influencing trends. With shorter attention spans and a preference for authenticity, they gravitate towards content that feels real rather than polished or overly curated. They want brands that don’t just speak to them, but speak their language. For mar
AI in Marketing Isn’t the Future – It’s the Present. Here’s What That Means
For a while, AI in marketing was talked about as a distant horizon, something brands and marketing agencies would explore “sometime soon.” The truth? That future is already here. Digital marketing agencies and full-service marketing agencies that hesitate, risk falling behind. From content marketing to ad optimization and da
East vs. West: Are Indian Brands Catching Up to Global Giants?
For decades, global brands like Apple, Nike and Starbucks have set the benchmark for brand identity and digital marketing strategies. Their storytelling, positioning and social media marketing are precise, impactful and globally recognized. Indian brands, traditionally seen as playing catch-up are now closing the gap and in many
Clickbait Is Dead. Long Live Curiosity Marketing
For years, the internet has been full of content designed just to get clicks. Headlines promised more than they delivered and we all know how that feels, frustrating and disappointing. Today people are smarter and more selective. They don’t just want to click, they want to learn, explore and engage with something meaningful. T
Why Microcontent Will Rule Social in 2025: 7-Second Stories, Big Results
Social media consumption has shifted dramatically. Users no longer scroll through long-form posts or lengthy videos; they want quick, engaging content that grabs attention instantly. And microcontent is exactly that, bite-sized, impactful pieces designed to hook audiences in seconds. In 2025, microcontent isn’t here just t
GST 2.0: Lower Prices, Bigger Marketing Budgets and What It Means for Marketers in 2025
As India moves into GST 2.0, consumers are expected to benefit from lower product prices, which in turn could lead to a surge in spending. For marketers, this is more than just a tax update, it’s a signal to rethink marketing strategies and campaigns in 2025. Lower prices mean more disposable income for consumers, which [&hell
Google AI’s Nano Banana Image Model: What It Means for Brands and Creators
The world of AI-powered creativity just got an exciting update with the launch of Google’s AI Nano Banana image generation model. There are so many image generation and editing models in 2025, but this one, from our experience is by far the best. Designed to be fast, lightweight, and incredibly easy to use, this new […]
Why Emotional Marketing Works: The Science Behind Storytelling & Brand Loyalty
In the digital age, emotional marketing is not just a trend, it’s a powerful tool that drives consumer behavior. Why? Because emotions are deeply ingrained in the decision-making process, influencing purchases, brand loyalty, and customer engagement. From neuromarketing to nostalgia marketing, brands are tapping into emotional
The Rise of Subscription-Based Models: Why Brands Should Embrace This Shift in 2025
In 2025, we have observed that the traditional way of working with agencies is transforming. Subscription-based models are now reshaping how brands and marketing agencies collaborate. Just like the tech industry saw a shift with SaaS, subscription models are now making their mark in the advertising world. Retainers, productized
Content Is King, But Context Is Queen: Why Strategy > Quantity in 2025
In the world of digital marketing, the mantra “content is king” has been around for years. But in 2025, it’s time to add another layer: context is queen. While creating great content is essential, the right context is what makes it truly shine. It’s no longer just about producing as much content as possible;