Each day, billions of people use Google to find a coffee house, home repair ideas, fashion trends, celebrity news, and a variety of other things.
Google My Business, one of the search engine’s most popular offerings, may help you become more visible to individuals searching for your products or services. In this blog, we’ll go through the advantages of utilising Google My Business in further detail.
The search engine has easily retained its position as the most popular search engine in the world, with over 75% of the search market share, and it is only growing. In reality, Google is claimed to get over 5.6 billion searches every day, with a high fraction of these inquiries having local meaning.
This indicates that the majority of searches are conducted by people seeking places in their immediate neighbourhood.
This scenario may be familiar to you: It’s almost lunchtime, and you’d like to view a list of nearby restaurants where you can dine. What is your regular routine? Isn’t whipping out your phone and searching Google for “restaurants near me” the simplest (and most practical) option?
People use Google to find the nearest gym, the nearest dry cleaner, and the nearest shop where they can purchase Asian food. This is why it is vital for businesses to optimise their sites for Google search. The more “searchable” your company is, the more likely it is that potential clients will find you.
Fortunately, this isn’t a feature reserved for massive companies. Even startups may build an online presence with Google My Business to make it easier for consumers to locate them.
What exactly is Google My Business?
For those who are unfamiliar with the programme, Google My Business (or GMB) is a free internet-based tool meant to assist local companies to advertise themselves online. It’s a platform that allows business owners to control how they appear on Google and make their company stand out.
So, why should you use Google My Business?
Because Google is used by a high percentage of the population, your profile can be viewed and accessed by a great number of people. The more prominent you are — or the more frequently your business appears in search results — the higher your chances of attracting people’s attention.
The Benefits of Google My Business
It is now faster and more efficient to market your product or service thanks to advances in technology. According to Search Engine Watch, 50% of consumers who use their mobile phones to search for local businesses end up visiting a store. Can you imagine the potential sales you might generate simply from organic search and Google My Business, given that practically everyone nowadays owns a smartphone?
Creating, authenticating, and correctly optimising your Google My Business account is a priceless opportunity, which is why you should make use of it to the maximum.
What else can GMB provide? Here are some of the additional advantages of Google My Business.
- GMB enables you to appear on maps and in local pack listings
When you search for places on Google, you’ll see a prominent map and a list of company names at the top of the page. This is known as the Local Pack, and there are two reasons why you should be aware of it.
It’s Very Visible
The Local Pack takes up a lot of space on Google’s page one results page, and it’s the first thing each Google user sees after typing in their query. It allows users to see all of the information they require at a glance.
The Local Pack is a Search Engine Results Page (SERP) that lists the locations that are relevant to your search.
It also provides a slew of other helpful data that any potential consumer may want to know, such as where it is on a map, the business’s phone number in case customers have extra questions or want to make a fast reservation, shop hours, and even the public’s star rating. It’s a useful feature for both the company and the customers.
- GMB Enables Customers to Leave Reviews for Your Company
Customer evaluations are quite powerful, especially when it comes to search rankings. According to another Moz research, internet reviews are considered to account for 10% of how search engines rank results.
As a result, if you want your business to appear in search results, you must use GMB to make it easy for your consumers to submit good reviews about your company. Here are some more reasons why you should encourage users to submit reviews. Reviews Help Local SEO.
This is due to the fact that these little blocks of text are testimony of genuine customers who were not compensated by the firm to advertise their product or service. As a result, people assume they are more believable, and many trusts what they say.
Sales are boosted by reviews.
Positive feedback is important. They not only boost your search engine position, but they also function as free and dependable advertisements for your products or services. Customers, for example, are more likely to test a product with a high number of favourable ratings than one with a high number of negative reviews. People believe internet evaluations just as much as they do personal suggestions.
- GMB Provides Insights With Useful Information
GMB is a useful tool for your company. It not only advertises your goods or service, but it also assists you in better understanding the market.
What makes this possible?
Google My Business has sophisticated tools that give information on key areas to help you create plans and make decisions. This tool gives you access to information and insights that might help you figure out where your audience is coming from.
Views
GMB can show you how many people have seen your company’s profile, images, and posts. This is especially crucial for determining the efficacy of your efforts – whether they’re performing effectively and attracting the attention you desire, or whether they’re doing nothing for your company.
Search Terms
GMB delivers a report that allows you to study and understand how customers locate your company. It demonstrates how people are searching for your listing – precisely, what keywords they use to locate it.
Understanding which keywords are related to your online presence might help you considerably increase traffic.
Engagement
GMB can show you exactly how your audience is responding to your content. It allows you to observe what sorts of content people share and what types of comments they leave. This way, you’ll have a better notion of the sorts of materials that will work best for your company.
Audience
GMB offers a part where you can see a summary of who is following you. You’ll be able to see their age groupings, gender, and even where they’re from. All of them are useful when developing a campaign.
- It is free and simple to use
No matter how beneficial a product is, its potential will not be realised if it is prohibitively expensive, inconvenient, or difficult to use. Fortunately, this is not the case with Google My Business.
Because this effective tool is free and simple to use, even entrepreneurs may use it to advertise their business. It just takes a few hours to create and validate your profile. In reality, there are programmes that can rapidly verify you. Once that’s done, you’re set to dominate Google’s first page. It also includes excellent tools for analysing performance and determining methods to increase your company’s position.
Google My Business makes it simple for startups and small companies to market their products and services online by enhancing exposure and raising the likelihood of appearing in search results. It might make it easier for potential clients to locate and contact you. It is a free tool that you can use to boost your internet presence, engage with your consumers, and raise the profitability of your business.
These are a few benefits of using Google My Business. To know more about it, get in touch with The Social Lions.