Clickbait Is Dead. Long Live Curiosity Marketing
For years, the internet has been full of content designed just to get clicks. Headlines promised more than they delivered and we all know how
Why Microcontent Will Rule Social in 2025: 7-Second Stories, Big Results
Social media consumption has shifted dramatically. Users no longer scroll through long-form posts or lengthy videos; they want quick, engaging content that grabs attention instantly.
GST 2.0: Lower Prices, Bigger Marketing Budgets and What It Means for Marketers in 2025
As India moves into GST 2.0, consumers are expected to benefit from lower product prices, which in turn could lead to a surge in spending.
Google AI’s Nano Banana Image Model: What It Means for Brands and Creators
The world of AI-powered creativity just got an exciting update with the launch of Google’s AI Nano Banana image generation model. There are so many
Why Emotional Marketing Works: The Science Behind Storytelling & Brand Loyalty
In the digital age, emotional marketing is not just a trend, it’s a powerful tool that drives consumer behavior. Why? Because emotions are deeply ingrained
The Rise of Subscription-Based Models: Why Brands Should Embrace This Shift in 2025
In 2025, we have observed that the traditional way of working with agencies is transforming. Subscription-based models are now reshaping how brands and marketing agencies