How to Grow a B2B and B2C Audience on LinkedIn
LinkedIn has grown from a small professional networking site to a massive global force in a relatively short period of time. Marketers have been trying
How Different Generations Use Social Media—and What this Means for Businesses?
Demographic data is an important component in defining your social media target groups. From brand awareness to advocacy, generational differences have a significant impact on
What makes a content creator different from an influencer?
It is simple to develop content and make it accessible to millions of people. All you need is a mobile and a social media account
How to find content inspiration for your social media strategy?
Creating new and compelling content for your social strategy might feel like an uphill struggle some days. It’s a surprise there’s any time left for
What is the new Facebook metaverse and why does Facebook aim to rebrand itself?
Facebook, the most well-known social media platform, is proposing a rebranding. According to The Verge, a US technology news website, Facebook’s Founder and CEO, Mark
Why Google UTM Builder Is Important For Marketers And How It Helps In Measuring Success
You’ve got your campaign set up and ready to go; now you just need to figure out how you’ll measure its performance. How will you