

How stories as a content format are revolutionizing the content marketing
Content marketing can often feel like a tsunami of trends. Actually, there’s some truth to it. You’ve most likely utilised Facebook and Instagram stories to

Programmatic vs Traditional Digital Marketing
We live in a time where technology is refreshed and advanced daily. Consumer purchasing habits and expectations have altered as a result of all of

Updated Overview of Facebook’s Verification Guidelines for Facebook and Instagram Accounts
Facebook has released a new overview of its verification strategy, including who qualifies for the blue checkmark in its apps. Facebook emphasises that its verification

Is Influencer Marketing still giving maximum ROI?
What is ROI? Return on Investment calculates the amount of money invested and the amount of profit or loss earned. ROI (Return on Investment) is

Artificial Intelligence – the most lucrative commercial opportunity for brands in the coming years
Artificial intelligence (AI) is a broad word that refers to any type of computer software that performs human-like tasks such as learning, planning, and problem-solving.

How to Master Social Media Campaign Management – Plan, Launch, Report
It can be difficult to come up with great social media campaigns. Enterprise-level corporations with deep pockets are increasingly appearing on the top pages of