

Updated Overview of Facebook’s Verification Guidelines for Facebook and Instagram Accounts
Facebook has released a new overview of its verification strategy, including who qualifies for the blue checkmark in its apps. Facebook emphasises that its verification

Is Influencer Marketing still giving maximum ROI?
What is ROI? Return on Investment calculates the amount of money invested and the amount of profit or loss earned. ROI (Return on Investment) is

Artificial Intelligence – the most lucrative commercial opportunity for brands in the coming years
Artificial intelligence (AI) is a broad word that refers to any type of computer software that performs human-like tasks such as learning, planning, and problem-solving.

How to Master Social Media Campaign Management – Plan, Launch, Report
It can be difficult to come up with great social media campaigns. Enterprise-level corporations with deep pockets are increasingly appearing on the top pages of

5 ways to conduct market research using social media
Market research in social media refers to the process of gathering quantitative and/or qualitative data from social media platforms in order to better understand social,

Trends in Social Media Usage Over the Last Decade and Where Things Are Headed Now
Since its inception in 1996, half of the world’s 7.7 billion people has been infiltrated by social media. The number of social network platforms in
