Reddit & Quora: Hype vs Reality
Are these social platforms the next big thing in social media or just more digital noise? If you’ve spent any time in marketing circles lately, you’ve probably heard people calling Reddit and Quora the “next goldmines” for brands. And honestly, there’s some truth to that. Both platforms have something most social netwo
Experiential Campaign Trends: Why Branded Experiences Are the New ROI Frontier
In a world dominated by digital scrolls and algorithm-driven feeds, brands are realizing that true connection goes beyond the screen. Consumers no longer engage only with phones, they crave experiences they can see, touch, taste and share. This shift has made experiential campaigns a crucial strategy for marketing agencies, digi
Outbound Engagement Wins: TSL Doing The Talking!
In the digital age, simply posting content isn’t enough to engage your audience. Brands today need to actively participate in conversations rather than waiting for their followers to come to them. Outbound engagement, joining ongoing discussions, adding value and sparking new conversations has become essential for driving high
East vs. West: Are Indian Brands Catching Up to Global Giants?
For decades, global brands like Apple, Nike and Starbucks have set the benchmark for brand identity and digital marketing strategies. Their storytelling, positioning and social media marketing are precise, impactful and globally recognized. Indian brands, traditionally seen as playing catch-up are now closing the gap and in many
The Power of Going Live: Why Every Brand Needs a Live Strategy in 2025
Live streaming is no longer a trend, it’s a game changer. What makes live content so powerful is the real-time interaction it offers. When brands go live, they’re inviting their audience to be a part of the experience, creating instant conversations. Whether you’re hosting a product launch, conducting a Q&A session, or
Beyond Social Media: Where Should Brands Invest Next?
Social media has undeniably become the backbone of digital marketing strategies. However, as we progress further into 2025, brands need to recognize that social media, while important, isn’t the only tool they should leverage. Diversifying your marketing investments beyond social media platforms ensures sustained growth, broad
Outdated Branding is Costing Your Hotel Customers!
In today’s fast-paced, digitally driven world, a hotel’s branding extends far beyond just a logo or a signboard. Especially for hotels and restaurants in vibrant metros like Mumbai, your brand is your identity, reputation, and competitive advantage rolled into one. Outdated branding can be detrimental, quietly pushing your p