10 things people get wrong about Social Media
“So you handle Social Media! Your job must be easy, right?” No! Social media isn’t what it was a decade ago. It is now a platform, a stage if you will. Whatever move you make will impact you and others. This doesn’t just apply to individuals, but to brands as well. There are many other […]
Understanding the Google Ads Auction process & Why Ad Rank Is Important
Every day, Google receives 3.5 billion queries, and 84 percent of individuals use Google at least three times each day to look for information. When a user enters a search query on Google, Google Advertisements conducts a brief auction to select which ads will appear for that question and where they should appear. Every time [&h
Is it worth it to advertise on LinkedIn?
If you’ve ever tried running ads on LinkedIn, you’ll know that they’re generally more expensive per click and per 1000 impressions (CPM) than Google Ads and Facebook Ads. In India, it is the most expensive digital advertising platform. For instance, If you tried boosting an article on Facebook and LinkedIn with
How reliable is Social media for businesses to grow and make profits
Is Social Media just another gimmick to communicate with Generation Z or is there something more? Social Media is not just inclusive of a certain target audience that will only press buttons whenever they see your posts. You can generate website traffic, boost sales, and generate leads, all through means of Social Media. But,
What should you know about Performance marketing?
What is Performance Marketing? Performance marketing is a result-driven digital marketing strategy. Since payment is based on how users interact with the content, it’s ideal for businesses looking to reach a large audience. How does Performance Marketing work? Advertisers work with agencies or publishers to design and plac
10 Step Brand Development Strategies for Businesses
What is Brand Development? The process of creating and strengthening your professional services as a brand is known as brand development. The process of helping businesses develop their brands can be divided into three phases. The first step is to ensure that your brand strategy is correct and aligned with your business goals. T
Best Mother’s Day campaigns by Indian brands in 2022
Mom! The very word that brings a sense of relief to the heart. A Symbol of strength and inspiration. There are innumerable ways to describe a mom but wishing mom a Happy Mother’s day in the most distinctive way possible is what makes us connect with the brands. Nonetheless, every year we all do our […]
New opportunities in e-commerce: Unlocking the value of third-party ads for online buyers
The opportunity for e-commerce firms to create revenue by selling ad space on their sites or apps to third-party marketers is sometimes ignored because these brands predominantly generate revenue through online transactions. Websites and applications for news, media, and gaming organisations, on the other hand, have embraced thi
Latest meme trends to bank on for Instagram marketing
A little background on memes: they’re internet-based concepts, behaviours, or ideas. A meme can be in any format, such as a GIF, video, text post, or simple image. The most popular memes spread like wildfire. That’s why marketers want to use these already-viral pieces of content in their own campaigns. Another advant
Latest songs for Instagram Reels in May 2022
Trending songs are a must-have for Instagram Reels! The reels will not have the same impact no matter how much effort you put into them. Ahhh, but which popular songs should I use? This is the true cause of confusion. If you’re puzzled by this but want to make a difference in the reel world, […]