5 ways to crush your paid search competition
When faced with 30% over-year increases in CPCs and a somewhat poorer position on core non-brand terms, it’s tempting to throw up your hands and declare, that’s out of your reach. And, while you can’t easily reverse competitive pressures in a PPC account, no VP of Marketing or CMO is paying you to explain the [
25 Content Marketing terms you need to know
Content marketing is a strategic marketing technique that focuses on developing and delivering valuable, relevant, and consistent content in order to attract and retain a targeted market – and, eventually, to drive profitable customer action. In layman’s terms it is a marketing tactic that helps to create a set of n
Best lead generation practices in 2022 for businesses and brands
Leads are like gasoline for your business. They are the fuel that allows it to expand. The conversion funnel dries up without leads, and your business finally stops expanding. That is why acquiring high-quality leads is a top responsibility for organizations. But the question is, how can you produce leads that will assist your c
Know more about Google’s ‘Shops’ section in mobile search results
Following the major redesign of Google Shopping , Google is now upgrading the mobile shopping experience on Google Search. When you do research online for clothes, footwear, and accessories, you will no longer only obtain a list of links to various items and businesses. Instead, Google will provide a new area that will highlight
10 Attention-Grabbing Call-to-Action Examples For Marketers to use
If you own a web page or a brand, you understand how important CTAs (Call to Action) are in your conversion plan. Your call-to-action may make or break your brand’s success, either assisting you in reaching your objectives or leaving you trailing everyone else. It is vital to enhance your CTA in order for your […]
Why does word count matter for SEO articles and blogs?
Word count, which is much more than a statistic, may have a significant impact on the performance of your online content. If you’ve never provided the word count of your blog posts, articles, or other digital marketing assets any attention, now is the time to begin. Discover how the quantity of your content influences ever
Why is it important for brands to incentivize customers during Festive seasons to increase sales?
Incentives are an essential component of a good marketing plan since they can improve sales and revenue for your company. You can create a sales plan that helps both your business and your customers when incentives are targeted, tailored, and data-driven. But, why are these incentives so important? Let us find out. [&
Facebook allows crypto ads after Meta rebrand
Meta, Facebook’s parent company, has finally withdrawn the ban on cryptocurrency advertisements that it had placed before in order to reduce the spread of incorrect information among individuals. While most crypto fans applauded the announcement, it hasn’t prevented many from guessing about the reasons behind the
Guide to Instagram account monetisation in 2022
Instagram has over a billion users, with 500 million of them using it on a daily basis. It’s a social networking platform that keeps growing at an escalating rate. “What does this have to do with me?”, you ask? If you have ever wanted to monetize your Instagram account, now is the time. Given […]
Top 5 Location-Based Marketing Examples + Guide
In a culture where quick gratification is increasingly prized, every marketer needs to understand location-based marketing. Indeed, it is one of the most important aspects that enables firms to target consumers on a personal, and a granular level based solely on their actual location. Location-based marketing enables marketin