Facebook allows crypto ads after Meta rebrand
Meta, Facebook’s parent company, has finally withdrawn the ban on cryptocurrency advertisements that it had placed before in order to reduce the spread of incorrect information among individuals. While most crypto fans applauded the announcement, it hasn’t prevented many from guessing about the reasons behind the
Guide to Instagram account monetisation in 2022
Instagram has over a billion users, with 500 million of them using it on a daily basis. It’s a social networking platform that keeps growing at an escalating rate. “What does this have to do with me?”, you ask? If you have ever wanted to monetize your Instagram account, now is the time. Given […]
Top 5 Location-Based Marketing Examples + Guide
In a culture where quick gratification is increasingly prized, every marketer needs to understand location-based marketing. Indeed, it is one of the most important aspects that enables firms to target consumers on a personal, and a granular level based solely on their actual location. Location-based marketing enables marketin
How can a website be monetized with Google adsense
Google AdSense is a popular service for monetizing your website. Its straightforward ad style makes it appealing to content developers. Let’s go over how to be authorised for Google AdSense and start making money with your content. Why is Google AdSense used? Google AdSense is extremely popular due to the highest pay
What are Push notifications and why are they so important for marketers to connect with audiences?
Picture this: you just installed a new app and the app asks your consent for certain permissions. You unwittingly clicked “allow” without even thinking why would the app need certain permissions from your phone. You just missed out on a dialogue box saying, “This app would like to send you notifications”. Once the permis
Top 10 Holiday Season Marketing Tips for Your Business
The holidays are here, and the time to start thinking about Holiday marketing is now. Black Friday and Cyber Monday are here. What is maybe the most crucial thing to keep in mind when it comes to holiday marketing campaigns? The secret to campaign success is planning ahead of time. Longer-than-usual delivery durations, supply
How to Plan the Perfect Holiday Marketing Campaign: A Checklist to Help You Get Started
Since the Holidays are ongoing, now is a perfect time to start thinking about your marketing strategy. If you don’t already have one or need some help getting started, our comprehensive guide has everything you’ll need! Over the holiday season, holiday marketing is a surefire way to increase consumer engagement and s
How to Build an Impactful Social Media Calendar
The world of social media is constantly changing. A few years ago, you might have gotten away with publishing once or twice a day on your brand’s social media sites. Nowadays, you must be able to develop a solid social media content strategy, put it into action, and track its results. That, of course, […]
How to Leverage a Facebook Group for Digital Marketing
On a monthly basis, Facebook Groups are used by over 500 million people, with thousands of new groups being created every day. Did you know that a single Facebook user can belong to as many as 6000 separate groups? While having a Facebook Page has become as vital as breathing for most businesses, few […]
5 Common Instagram Marketing Mistakes to Avoid for All Brands
A platform with this much power, as you might expect, is an extremely effective marketing tool. Instagram is being used by businesses of all sizes and types to promote their products and services, from small artisanal bakeries to restaurants, tech startups to large businesses and global brands. This well-known visual platform is